By Casey Tolan | [email protected] | Bay Area News Group PUBLISHED: July 20, 2018 at 9:00 am | UPDATED: July 20, 2018 at 9:01 am Sen. Kamala Harris is spending more money on Facebook ads than any other U.S. Senator or potential Democratic presidential candidate, helping her grow a digital presence that would be a big asset if she decides to run for the White House. Over a two-month snapshot from early May through early July, Harris’ ads on Facebook have been viewed at least 7.8 million times, and her campaign has spent at least $134,500 on the platform, according to data from a recent New York University study provided to the Bay Area News Group. That’s a larger sum than any U.S. politician other than President Trump and Texas Congressman Beto O’Rourke, who’s running for Senate. The largess has helped massively expand Harris’ donor base, transforming her from a more traditional Hillary Clinton-like politician raising large chunks of money … [Read more...] about Kamala Harris leads potential 2020 Democratic contenders in Facebook ad spending
Targeting for facebook ads
A new study detailing foreign influence on Facebook ahead of the 2016 election found that one-sixth of 122 “suspicious” advertisers who purchased issue and political ads on the platform were Russian trolls. The 122 were culled from a group of 228 advertisers analyzed in the study by University of Wisconsin Professor Young Mie Kim, who works with the Campaign Legal Center (CLC). Suspicious pages included Facebook pages with little to no information about who is behind them, pages that have been taken down and ones that have had little activity since Election Day 2016. The 20 pages confirmed to be created by the Russian troll group, the Internet Research Association, were verified by Kim with information about the group's pages publicly released by the House Intelligence Committee. These pages appeared to target swing states like Pennsylvania and Wisconsin on hot-button issues such as abortion, LGBT rights, gun control, immigration, terrorism, race and … [Read more...] about Study details ‘suspicious’ Facebook ads in 2016 cycle
If you want to tailor a Facebook ad to a single user out of its universe of 2.2 billion, you could. Trying to pitch your boutique bed and breakfast to a 44-year-old “trendy mom” who lives in Seattle, leans conservative and is currently traveling in the Toronto area but hasn’t booked a hotel for the night yet? Go right ahead. Interested in mail-ordering pet treats to a 32-year-old cat owner in Madison, Wisconsin who enjoys Japanese food, doesn’t like pizza and has an anniversary coming up in the next two months? Not a problem. Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways. The ads you might see can be tailored to you down to the most granular details — not just where you live and what websites you visited recently, but whether you’ve gotten engaged in the past six months, are interested in organic food or share characteristics with people who have recently bought a BMW, even if you’ve never … [Read more...] about How Facebook ads target you
By Lara O’Reilly Lara O’Reilly The Wall Street Journal BiographyLara O’Reilly @larakiara [email protected] April 13, 2018 7:39 a.m. ET 0 COMMENTS Good morning. Vice’s TV channel Viceland hasn’t exactly been a ratings juggernaut so far. But the network has big ambitions for its second annual “Weed Week.” “It’s our ‘Shark Week’,” Viceland Senior Director of Marketing Michele Beno told the Drum. The five days of marijuana programming produced the channel’s best ratings last year, and Viceland is hoping new commercials, which used 20 pounds of the green stuff (453 felony offenses in Florida, Ad Age points out), plus an event in Washington, D.C. today where fans can “Smoke Weed With Jeff Sessions” (not the attorney general, but a guy with the same name) will get viewers hooked this time around. Never Gonna Give You Up Now that we’ve had time to digest Mark Zuckerberg’s … [Read more...] about CMO Today: What’s Next for Facebook’s Ad Model; Disney’s Iger Considered Presidential Run; Omnicom and IPG CEO Pay
If you’re not paying for the product, then you are the product.That business-world adage has allowed Facebook to thrive, attracting 2 billion users who choose to trade their personal information for no-cost access to the world’s largest social network.The data they fork over have proven to be a treasure trove for Facebook, which relies on the information to sell ads targeted to specific swaths of users. But after years of exchanging their privacy for a free feed of news, ads, family photos and cat videos, some people are questioning whether they’re actually getting a good deal.With Facebook under fire for its mishandling of user data in the wake of the Cambridge Analytica scandal, the social network is being pressed by some to consider a different business model — one that charges users instead of advertisers and, in turn, is not fueled by personal information.Facebook appears to be giving it some thought.When asked about the possibility of a paid service during … [Read more...] about Would you pay for an ad-free Facebook?