By Casey Tolan | [email protected] | Bay Area News Group PUBLISHED: July 20, 2018 at 9:00 am | UPDATED: July 20, 2018 at 9:01 am Sen. Kamala Harris is spending more money on Facebook ads than any other U.S. Senator or potential Democratic presidential candidate, helping her grow a digital presence that would be a big asset if she decides to run for the White House. Over a two-month snapshot from early May through early July, Harris’ ads on Facebook have been viewed at least 7.8 million times, and her campaign has spent at least $134,500 on the platform, according to data from a recent New York University study provided to the Bay Area News Group. That’s a larger sum than any U.S. politician other than President Trump and Texas Congressman Beto O’Rourke, who’s running for Senate. The largess has helped massively expand Harris’ donor base, transforming her from a more traditional Hillary Clinton-like politician raising large chunks of money … [Read more...] about Kamala Harris leads potential 2020 Democratic contenders in Facebook ad spending
Targeting for facebook ads
By Lara O’Reilly Lara O’Reilly The Wall Street Journal BiographyLara O’Reilly @larakiara [email protected] April 13, 2018 7:39 a.m. ET 0 COMMENTS Good morning. Vice’s TV channel Viceland hasn’t exactly been a ratings juggernaut so far. But the network has big ambitions for its second annual “Weed Week.” “It’s our ‘Shark Week’,” Viceland Senior Director of Marketing Michele Beno told the Drum. The five days of marijuana programming produced the channel’s best ratings last year, and Viceland is hoping new commercials, which used 20 pounds of the green stuff (453 felony offenses in Florida, Ad Age points out), plus an event in Washington, D.C. today where fans can “Smoke Weed With Jeff Sessions” (not the attorney general, but a guy with the same name) will get viewers hooked this time around. Never Gonna Give You Up Now that we’ve had time to digest Mark Zuckerberg’s … [Read more...] about CMO Today: What’s Next for Facebook’s Ad Model; Disney’s Iger Considered Presidential Run; Omnicom and IPG CEO Pay
Last Updated May 19, 2011 5:41 PM EDT Facebook's opposition to proposed privacy laws (in California and in Congress) and the ending of many of its restrictions on advertising and promotions are starting to make the social network look desperate. Why is Facebook so keen to lower its standards, to the extent of selling children's data to advertisers without their permission? My colleague Erik Sherman says it's simply because Facebook is desperate for money. Well, sure, but why would the web site that delivers 31.2 percent of all internet ad impressions -- there were 1.1 trillion of them in Q1 2011 -- be so needy? Again, it comes down to the mystery surrounding the effectiveness of ads on Facebook. There is very little public data on what works on Facebook and what does not. Most companies take advantage of Facebook's free offerings -- a fan page where your brand can gather "likes" and so on -- but those functions cost Facebook unless the advertiser goes a step further and actually … [Read more...] about Is Facebook Lowering Its Standards Because It’s Desperate for New Ad Dollars?
Lawmakers on Wednesday released a trove of Facebook ads linked to a Russian effort to disrupt the American political process and whip up tensions around divisive social issues. The ads, dozens of which were disclosed for the first time, were released as representatives of leading social media companies faced criticism on Capitol Hill about why they hadn't done more to combat Russian interference on their sites and prevent foreign agents from meddling in last year's election. Some of the ads took opposing sides of the same issue. One touts an event to "Support Hillary. Save American Muslims!" with a picture of a woman in a hijab beside Hillary Clinton. Another for a group called "Stop A.I." urged viewers to "like and share if you want burqa banned in America," because the full-body covering could be hiding a terrorist. U.S. intelligence agencies have said the Russian government exploited social media as part of a sprawling, and surreptitious, campaign to influence the 2016 presidential … [Read more...] about CBS News Logo Lawmakers release trove of Russian-linked Facebook ads, Twitter handles
Sen. Dianne Feinstein, D-Calif., said on Sunday she believes the three-thousand Facebook ads purchased by Russian entities to influence last year's election, which were handed over to congressional investigators last Monday, should now be made public. "I think it's important so people can see, and the technical analysis is made by technical staff of what all of this means, but I think people have a right to see what all of this is," said Feinstein, a ranking member on the Senate Judiciary Committee, to John Dickerson on "Face the Nation." The senator's comment runs parallel to remarks made by Senate Intelligence Committee Vice Chairman Mark Warner last week supporting public disclosure for more transparency on the multiple congressional probes currently studying social media's part to play in Russian propaganda and disinformation efforts within the U.S. Feinstein sang Facebook's praises for agreeing last week, after much deliberation, to give the Senate Intelligence … [Read more...] about Feinstein: Russian Facebook ads should be made public