Nobody at the National Football League headquarters can be happy that the biggest story that came out of Sunday’s Super Bowl was about the ingredients for cheap beer. The game itself could generously be described as a little slow, and the name of the halftime show performer might have been forgotten already. But thanks to advertising by Anheuser-Busch InBev, we all know that Bud Light isn’t brewed with corn syrup. Those who suspected that the use of corn syrup isn’t a big deal in brewing light beer turned out to be right, based on the thousands of words written since Sunday about the controversy. Those a little unhappy with AB InBev included corn growers here and everywhere else. For those who missed it, the controversial spot during the game was part of Bud Light’s long-running campaign with a kings and castles theme. Like the other ads in the series, it features a king with a curious fondness for Bud Light. He leads a small group on a harrowing quest to return … [Read more...] about Bud Light’s Super Bowl ad missed target market and upset farmers
Targeted marketing plan
A state-funded marketing council is expanding its new-shell lobster crusade to focus on courting the fishmongers who sell seafood, not just the chefs who cook it. The Maine Lobster Marketing Collaborative plans to appoint a celebrity spokesman, submit a trademark application and create a seasonal calendar to persuade the middlemen of the seafood supply chain to carry Maine soft-shell lobster, which accounts for 80 percent of the state’s annual lobster landings and is deemed by some of the nation’s best-known food bloggers to be sweeter and more tender than hard-shell lobsters fished in Canada.“We’ve spent four years teaching chefs and consumers about what makes new shell different and special, what makes it a delicacy,” director Matt Jacobson said. “We’re saying new shell, new shell, new shell. We teach, they listen and soon they’re saying it, too. But wanting it’s not enough. They need to be able to buy it. If their supplier … [Read more...] about New marketing plan will pitch Maine’s soft-shell lobster to fishmongers
Aetna is urging gay customers to “be proud” — and consider buying its coverage — as part of a new, narrow focus to selling health insurance in a business where the individual’s buying decision matters more than it used to. The nation’s third-largest health insurer is using mobile phone apps, print ads and a recently launched website to appeal to the estimated 9 million members of the lesbian, gay, bisexual and transgender community in the United States. Its website features a video of a gay woman and man talking about love and relationships. It also helps visitors find LGBT-friendly doctors and promises coverage “with features that fit you, your partner and your family.” Experts say changes in technology and how insurance is sold, plus a more fickle customer who wants to know where companies stand on certain issues, all create fertile ground for such a targeted approach. But this push comes with the risk of turning off customers who … [Read more...] about Aetna aims for LGBT community with targeted marketing test
Mary Ann Fasanella, CEO of Advisory Concept Evolvers, tells you why lawyers need blogs as part of their marketing plan. Blogs are incredibly beneficial to law firms in terms of marketing and should be standard as part of their marketing plan.”— Mary Ann Fasanella, CEOPHILADELPHIA, PENNSYLVANIA, UNITED STATES OF AMERICA, July 22, 2018 /EINPresswire.com/ -- Lawyers Need Blogs for Their Marketing Plans Ever since blogs came on the scene, they have become a popular way to showcase a person’s expertise and interests. Soon it wasn’t just crafters who were blogging; businesses where adding blog feeds to their websites. However, they were misusing their blogs. Instead of creating a valuable opinion or explaining a new trend, people were using blogs to repeat their services and/or products just to have more content. Blogging has become a big industry, with numerous resources out there on how to create a blog and make money with it (e.g., ads). Blogs are targeted content. … [Read more...] about Law Firm Marketing 101: Lawyers Need Blogs for Their Marketing Plans
Businesses of every size need to foster individual consumer relationships. Katherine Hays Published 8:30 am, Thursday, April 12, 2018 Photo: Westend61 | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Westend61 | Getty Images Some Industry Experts Think 'Traditional Marketers Are Screwed.' Here's How to Prove Them Wrong. 1 / 1 Back to Gallery The Interactive Advertising Bureau (IAB) recently released a research report that has a lot of traditional marketers feeling anxious. So much so that after speaking with IAB's president and CEO about the report, Business Insider's Mike Shields wrote "Traditional marketers are screwed." A harsh summation attributed to the fact that non-traditional strategies like those used by direct-to-consumer (DTC) upstarts are systematically crippling growth for the … [Read more...] about Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.