92% of baby boomers shop online -- and these easy tips will help you hone your marketing strategies to tap into their $80 billion in capital. NEW YORK, NEW YORK, UNITED STATES, December 18, 2018 /EINPresswire.com/ -- Did you know that 92% of Baby Boomers shop online as opposed to brick and mortar stores? Plus, nearly all Baby Boomers regularly use search engines and email, too. That's right -- businesses shouldn't just be focusing their attention on Millennials. Because this digitally engaged demographic has more disposable income than younger target audiences, modern businesses should contemplate investing marketing efforts into capturing the 54 to 72-year-olds. However, just because Baby Boomers use the same platforms as other age groups doesn't mean you should use the same old run of the mill marketing efforts. We sat down with Jeff Millman, Chief Creative Officer of GKV -- a leading digital agency that has seen particularly poignant success in marketing to baby boomers. He … [Read more...] about How Marketing To Baby Boomers Unlocks Access To $800 Billion In Capital
Money market vs stock market
The big corporate tax cut in last year’s tax bill drew most of the attention, yet a very big change has come for nonprofits: a tax bill they haven’t seen before if they pay executives more than $1 million. Dance companies and community food shelves don’t pay million-dollar salaries, so this provision generally only applies to the big health care organizations that dominate the top of the annual Nonprofit 100 ranking. Of the top 10 nonprofit pay packages in this year’s ranking, all went to leaders of health care providers or health insurers, with the former CEO of Blue Cross and Blue Shield of Minnesota at the top of the list. Now there’s an excise tax equal to 21 percent of any amount north of $1 million, the 21 percent figure matching the income tax rate on for-profit C corporations. Ranking Minnesota's 100 largest nonprofits by revenue and CEO pay Mayo Clinic's top boss made $3.2M; see where other nonprofit leaders landed on our annual list. … [Read more...] about New tax on nonprofit salaries means less money going to the mission
Jared Bernstein, The Washington Post Published 8:46 am PST, Wednesday, December 12, 2018 Image 1 of / 1 Caption Close Image 1 of 1 The economic match of the moment: Consumer spending vs. the rest 1 / 1 Back to Gallery Economy watchers are getting nervous. By next summer, the current expansion will be the longest on record, which leads some to worry about it dying of old age (that doesn't happen, by the way; Australia hasn't had a recession in more than 25 years). The housing sector is slowing, courtesy of higher interest rates, yet the Federal Reserve plans to keep raising. The economic corollary of the swamp monster - the inverted yield curve - has a lot of people freaked out. And let's not forget the manic stock market. All of which makes this a good time to try to dispassionately sort things out, macroeconomically speaking. One way to perhaps shine some light on the current situation is to consider the four horsemen … [Read more...] about The economic match of the moment: Consumer spending vs. the rest
You’ve no doubt heard that the stock market just became the longest bull market in history. The stock market has been roughly going up for about nine years without a decline of more than 20 percent (which is how we define the end of a bull market). With the market going up for so long, does that mean the risks of another crash are rising? If so, should you do anything about it? That depends on where you are in your financial life. First, just because the market has gone up for a number of years, doesn’t mean it has to come down. We do periodically have bear markets. Historically, they have occurred every seven to 10 years. Generally, bear markets start when something derails economic growth, and right now, things look Now, any one of these things could change quickly, and when they do change, market prices can fall dramatically. A bear market can last anywhere from a few months to five or more years. It took four years for the stock market to recover from the financial … [Read more...] about Should you be concerned about record long bull market?
Wall Street is celebrating the longest bull market in history. Not everyone agrees with that assessment, but the critiques are highly technical and nobody would question that stocks have done very well since March 2009. Still, as we approach Labor Day, this milestone that most benefits the 1 percent diverges from the well-being of most people who work for wages. For the majority, wages adjusted for inflation have barely improved for decades. Real hourly pay has struggled throughout this expansion and entered a serious slump over the past year. How could the lot of working people in America be improved? Let me count the ways: Raise the national minimum wage. A total of 21 states are either governed by the federal minimum of $7.25 an hour or set their state law to that level. This pay reached its maximum purchasing power 50 years ago and now badly lags. With no connection between a higher minimum wage and state economic performance (e.g. $11.50 an hour in booming Washington vs. $7.25 in … [Read more...] about It’s a record bull market, but most workers aren’t invited to the party.