Last Updated Aug 20, 2008 6:36 PM EDT You know, I'm as sick of hearing from and about Michael Phelps as anyone, and I'm all for promoting healthy eating for kids, but this pile-on over his endorsement of Kellogg's Frosted Flakes is a bit much. Nutritionists have sounded their requisite hues and issued their obligatory cries. A couple of things wrong with this. First, and probably foremost, Frosted Flakes may be frosted, but they aren't poison. They're actually not so bad, nutritionally. A serving has just 114 calories. And while they have too much sugar and are not whole grain, 114 calories just isn't so bad. And they have vitamins and minerals and stuff. Kids probably shouldn't eat them every morning, but, well, they're you know, great, taste-wise. That's why they've been around for so many decades â€" since way before high-fructose corn syrup (which of course Frosted Flakes now contain), the proliferation of fat-drenched fast-food, television and videogames starting … [Read more...] about Phelps Endorses Frosted Flakes. So What?
Michael phelps wheaties
SAN JOSE, Calif. -- Michael Phelps wants to dive into Silicon Valley’s investment opportunities as he tries to make the transition from Olympic swimming star and product pitchman to entrepreneur. “I would love to get involved, whether it’s in a couple little startups here and there, take a little risk, have some fun and see where it goes,” Phelps said in an interview during a recent visit to San Jose, California, while appearing at Intuit’s QuickBooks software conference. For now, Phelps isn’t providing any details about what he is going to do, though he says he has been getting advice from venture capitalists and other experienced investors in Silicon Valley startups. Getting into tech investing would be a new direction for Phelps, whose business experience to date consists mostly of his own line of swimwear and endorsement deals with the likes of Under Armour, Visa and Wheaties. These and other big brands have paid him an estimated $75 million … [Read more...] about CBS News Logo Olympic swimmer wants to dive into post-retirement opportunities