Marketing-technology firm Cheetah Digital announced on Monday morning that it plans to add 100 Indianapolis jobs by 2021, continuing its rapid expansion.opened last year. It occupies 16,000 square feet in the Guaranty Building and plans to invest $2 million there over the next five years as it adds workers and takes on more space.employs numerous alums of ExactTarget, the Indianapolis-based marketing-technology firm acquired by Salesforce.com for $2.5 billion in 2013. The Indiana Economic Development Corp. offered Cheetah up to $2.4 million in tax credits and up to $100,000 in training grants based on its job-creation plans. These incentives are performance-based, meaning the company can’t collect them until workers are hired. … [Read more...] about Marketing-tech firm Cheetah plans to triple Indianapolis employment, invest $2M downtown
Supported by Personal Tech Tech Fix By BRIAN X. CHEN APRIL 4, 2018 Continue reading the main story Share This Page Continue reading the main story If there was one broad takeaway from the data leak involving Cambridge Analytica, the voter profiling firm that obtained private information from up to 87 million Facebook accounts, it’s that you should hesitate before sharing your data with an unknown brand.This lesson applies to just about everything that touches your personal technology, including the apps that you download to your phone or computer and the free online services that you use. And, yes, it also includes those seemingly harmless personality tests run by some unfamiliar organization on Facebook — the kind that helped Cambridge Analytica get the data on users.To make matters worse, the information that can be stolen from you is becoming increasingly personal. Smartphones, for one, are … [Read more...] about Unknown Tech Brands Aren’t Like Groceries. Don’t Just Grab Them.
Last Updated May 24, 2011 3:00 PM EDT A few weeks ago, my colleague Damon Brown argued that an HTC smartphone for women was a bad idea. "There are two faulty assumptions here: That women need special apps and that women need a special phone," he wrote. And he's right -- when the product has a stereotyped design, often driven by the assumptions of male engineers, marketers, and designers. But don't don a pair of gender blinders quite yet. Some publishers found that female readers often favor the Nook Color e-reader from Barnes & Noble (BKS) over the Apple (AAPL) iPad. There's plenty of room for considering gender in consumer electronics, just as long as you do it intelligently. Brand is more than stereotype Meredith and Rodale found that their audiences responded as strongly to electronic versions of their titles on the Nook Color as on the iPad, and sometimes more so:"We didn't really know what to expect," said Liz Schimel, executive vice president for digital media for Meredith, … [Read more...] about Marketing Tech by Gender? Sure, Why Not? It Works
U.S. stocks bounced back to record highs Tuesday as investors put an end to a two-day drop for technology companies. Energy and consumer-focused companies also made outsize gains. In a reversal from the two previous trading days, investors put money into companies that stand to benefit from faster economic growth, including retailers, makers of basic materials like paints and chemicals, energy companies and banks. Big-dividend companies, which are usually considered safer investments, did not do as well as the rest of the market. Tech companies reversed their losses from Monday, although they remain well below their peak from last week. "There's no question that the rally in that sector can continue as long as investors' sentiment remains positive," said Brian Rehling, co-head of global fixed income strategy at Wells Fargo Investment Institute. Rehling said he believes tech stocks are a bit too high, but not by a huge amount. The Standard & Poor's 500 index picked up 10.96 points, … [Read more...] about U.S. stocks rebound as tech shares get back their mojo
The Industry Why Aren't There More Women In Tech? A Tour Of Silicon Valley's Leaky Pipeline Listen · 53:01 53:01 Toggle more options Download Embed Embed <iframe src="https://www.npr.org/player/embed/505864391/506154164" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> Facebook Twitter Flipboard Email Enlarge this image Chelsea Beck/NPR Chelsea Beck/NPR This story was reported by Latino USA in collaboration with All Tech Considered. The audio version of this story aired earlier on Latino USA; it is embedded below. Micaela Honorato is looking from the sidelines as boys from her after-school program take turns racing their hand-made hovercraft on a dirt field in a city park. These remote-controlled cardboard devices are less "hover" and more "skid-along," as the teacher Abraham Orozco puts it. Today, the middle-school kids are contending for the fastest spin around four … [Read more...] about Why Aren’t There More Women In Tech? A Tour Of Silicon Valley’s Leaky Pipeline