Walmart Inc. of Bentonville announced Thursday that it had acquired the technology and assets of advertising startup Polymorph Labs of San Francisco. Terms of the deal were not disclosed. Walmart said the purchase will make it easier for brands to advertise to Walmart shoppers through the retailer's websites, mobile apps and stores. The deal was announced by Stefanie Jay, vice president and general manager of Walmart Media Group, the retailer's advertising business. "This technology complements Walmart's current omni-channel ad targeting and measurement solution, and will provide a platform for continued future innovation, such as real-time auctions across multiple ad-pricing models (cost per click, cost per impression, cost per conversion)," Jay wrote in a blog post. She said Polymorph's platform will help Walmart get advertisers' messages up and running quickly, select specific audiences to reach and determine whether their ads influenced a sale. "With 90% of America shopping at … [Read more...] about Looking to Boost Ad Business, Walmart Buys Startup Polymorph Labs
Internet business models e commerce
CJ Hendry, The Talented Mr Ripley. CJ Hendry Studio CJ Hendry may be one of the world’s best-known artists on social media who was, until recently, also one of the least known within the art industry. Hendry is what’s referred to as an “Instagram artist,” a person who begins and builds their career on the social media platform—often apart from the establishment. Like many Instagram artists, Hendry’s work has a viral photographic appeal: her pencil drawings render luxury goods, sportswear and paint blobs in such a realistic style that the inclusion of her hand in the photo becomes an optical illusion. It’s rewarded her with more than 350,000 followers and IRL exhibitions that regularly move over a million dollars’ worth of inventory. Most artists will never find that kind of success, or the press attention she’s received, without participation the more traditional art eco-system.To wit, her latest exhibition, “Rorschach,” … [Read more...] about Art on Instagram: Does CJ Hendry’s Model for Success Have the Art Market on Edge?
David Rosenblatt at the opening of the new 1stdibs gallery in New York City. 1stdibs If the wild successes of Amazon and Alibaba have taught us one thing about selling things on the internet, it’s that e-commerce is all about reaching the masses, taking down the barriers of physical distances and information asymmetry to push price to its lowest and the range of options to its greatest. (Various statistics have shown that the average value of an online order placed in the U.S. is under $100.)However, David Rosenblatt, CEO of 1stdibs (pronounced “first dibs”), the luxury online marketplace selling $10,000 designer armchairs and $22,000 antique porcelain vases, isn’t convinced that online shopping is only a game of cheap and cheerful.Subscribe to Observer’s Business NewsletterWhen Rosenblatt, who sold his first startup to Google for $3.2 billion in 2008, took the helm of 1stdibs in 2011, he had very little knowledge about the luxury collectibles business, … [Read more...] about The E-Commerce of the World’s Most Beautiful Things: 5 Questions With 1stdibs CEO
The SAAS platform business model – the new key to success? From Start-up to Scale-up there is a leap – a major leap. But from scale-up to unicorn, the leap is even more radical. Only startups with a billion-dollar valuation carry this distinction”— Hassan IssaPARIS , ILE DE FRANCE , FRANCE , January 8, 2019 /EINPresswire.com/ -- Over the last few years we’ve been hearing about an economic revolution widely characterised by the term “disruption”. Amidst all the chaotic discussion, business models have been going through some major changes. What kind? The era of software as a service (SAAS), or the cloud, has been seeing the emergence of the “platform economy”. Here is a close-up on the star of the new economy: the middleman. What exactly is a platform and what force is driving this organisational concept? Platforms act as liaisons to help organise the market. In the digital era they play an increasingly central role. The surge of … [Read more...] about The SAAS platform business model – the new key to success? Hassan Issa, COO Limonetik
Cloud Robotics, V2X, and Mixed Reality supported by 5G Infrastructure and Vo5G Market The 5G Infrastructure and Vo5G Market is the Foundation for Next Generation Apps and Services”— Mind CommerceSEATTLE, WASHINGTON, UNITED STATES, October 10, 2018 /EINPresswire.com/ -- Aided by Mobile Edge Computing and other supporting technologies, the fifth generation (5G) of cellular will usher into existence a robust framework for enhanced mobile services, massive Internet of Things networks, and support of mission critical communications for latency-sensitive apps and services. Wireless networks will need to evolve to support certain applications and services that are much more data-intensive than others, meaning they are characterized as requiring high bandwidth, generate a substantial amount of operational data, and are more latency sensitive than other apps and services. Examples include robotics, connected automobiles (including and especially self-driving cars), unmanned aerial … [Read more...] about Data Intensive Apps and Services Market findings revealed by Mind Commerce