Judge Orders BMS’s Bodnar to Write a Book Explaining Lies He Told the Feds

Last Updated Jun 9, 2009 12:33 PM EDT A New York federal judge ordered Andrew Bodnar, a former svp/strategy at Bristol-Myers Squibb, to write a book explaining how he ended up lying to the federal government about a deal he struck with Apotex in a patent dispute on Plavix. Bodnar (pictured) was convicted in April of making false statements to the FTC. He told the agency that BMS would compete against Apotex's generic Plavix, when in fact he had struck a secret oral deal giving Apotex six months without BMS competition. (Download Bodnar's plea agreement here.) In addition to being forced to write a book, Bodnar got a slap on the wrist: two years' probation and a $5,000 fine. Judge Ricardo Urbina said: "I would like to see you write a book" so other people "don't find themselves in a similar situation," Urbina told Bodnar. "Who knows, it may even be inspirational." Of particular interest will be the chapter where Bodnar -- who, remember, was BMS's strategy chief! --tries to organize a conspiracy to deceive the FTC but fails to ensure that all the conspirators are telling the same lie. He then submitted a written statement to the FTC saying BMS will not compete on Plavix. When the FTC didn't like that statement, he submitted a second one which said nothing about competing. And when the FTC didn't like that, he submitted a third statement that said, "oh alright then, we will compete" -- even though Apotex had already told the FTC that Bodnar had assured them BMS would not compete. The book's title could be, "The Man Who Couldn't Keep His Lies Straight." Previously: BMS's Bodnar Caught in His Own Lies on Apotex-Plavix Deal BMS Settles Plavix Allegations for Pennies; Ex-CEO Dolan Vindicated (Slightly) Hat tip to Internet Drug News. Continue Reading

How to Use the Book You Wrote to Close Sales

It's time to dust off the proverbial dust jacket and put your book to work for you. Jackie Morey Published 2:00 pm, Friday, March 16, 2018 Photo: Kentaroo Tryman | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Kentaroo Tryman | Getty Images How to Use the Book You Wrote to Close Sales 1 / 1 Back to Gallery We've all heard that a book is the modern-day business card, yet many of us have put considerable time and effort into writing books with nothing to show for it. Well, it's time to dust off the proverbial dust jacket and put your book to work for you this year. Here are the top five ways to use your book to close sales. 1. Get past the gatekeepers. Your book can put you in front of a prospective client far more effectively than an email or phone call. A book sets you apart as an expert, and bestselling status provides social proof. Send your book to a prospect with a personal note, such as, "I'd love to follow up with you after you've read chapter four." Related: Should Entrepreneurs Write a Book to Become More Influential? Recommended Video: Now Playing: The US government may have shut down, but the Democratic Governor of New York Andrew Cuomo was determined to keep the Statue of Liberty open for business. Making the announcement he spoke about the symbolism of the Statue for generations of American immigrants: "The Statue of Liberty is symbolic for what's going on right now in Washington. The issue is about immigration and the sense that some people have that this country should close the doors and stop immigration. And speaking for myself, and on behalf of many New Yorkers, we have the Statue of Liberty in our harbor, Statue of Liberty, America, New York, are all about immigration. It's all about welcoming people, it's all about bringing people here. The Continue Reading

Scaramucci to Write Trump Book Focusing on President’s Management Style

Anthony Scaramucci, the former White House communications director who was fired after 11 days in the White House, is writing a book, the New York Post reported Thursday. Scaramucci said he is still loyal to President Donald Trump and the book will not be a tell-all similar to Michael Wolff's "Fire and Fury: Inside the Trump White House," the Post reported. "It's an entrepreneur writing about an entrepreneur who has now ascended into the presidency," Scaramucci told the Post. The book will be out in September and is titled, "The Blue Collar President: How Trump is Reinventing the Aspirational Working Class." The high amount of employee turnover in the Trump White House is positive, Scaramucci told the Post, and "the current turnover — not only is it not bad — but should be expected from a disrupter in chief." "I have seen him up close and personal and I know he has very good intentions and, being an entrepreneur, I am actually very comfortable with his operating style — despite the fact that I'm a casualty of it," Scaramucci said. An earlier draft of the book, which was about Scaramucci's time in the White House, was denied 39 times, the report said. The book will look at "Trump as a strategist, as a communicator and why he probably doesn't need a chief of staff but could rely on a core group of lieutenants like he did at the Trump organization," Scaramucci told the newspaper.  Continue Reading

How to write a love letter for Valentine’s Day (or any other day) and why it’s good for you

I keep mine in my underwear drawer, where women tend to keep important things. Baby teeth. Pressed flowers. A high school class ring. And love letters.The letters are as different as the men who gave them to me.His block handwriting in straight lines across pale blue paper.A few lines of slanted cursive over small watercolor paintings of sunsets on thick cream-colored paper torn from an art pad.Tiny print covering all the available white space on the inside of Far Side greeting cards.A child’s scrawl on a piece of folded notebook paper: “I love you Mommy.”I went in search of them after signing up for “How to Write a Love Letter,” a workshop my friends Amy Silverman and Deborah Sussman were teaching at Changing Hands Bookstore in Phoenix.I wasn’t sure who I wanted to write to, but I was interested in learning how. I had tried before. It was hard to get started and when I did, my attempts had felt corny, more like a Hallmark card than real sentiment.I had figured no one probably writes love letters anymore, the art lost to emails and text messages with heart emojis in every color.I think people used to write love letters when they were apart, particularly in times of war when the future could seem uncertain. Now we can reach each other anytime, anywhere in an instant.But after rereading these letters in my underwear drawer all these years later, even the single sentence from my son when he was 4, I’m overwhelmed by the power of those words. I’ll learn later that isn’t just in my mind.Amy and Deborah, both journalists, have been teaching writing together for 16 years, most notably a program called “Mothers Who Write.” It was the first time they had offered this workshop.The timing was good, a little over a week before Valentine’s Day. VALENTINE'S DAY IDEAS:  Fun and flirty things to do with your love For some people, bombarded by jewelry store ads, dogged by stuffed animals Continue Reading

How to Write Awesome Copy That Can Improve Your Sales

Don't overlook this essential sales skill. Eric Siu Published 9:30 am, Wednesday, February 7, 2018 Photo: Entrepreneur Network Image 1of/1 CaptionClose Image 1 of 1 Photo: Entrepreneur Network How to Write Awesome Copy That Can Improve Your Sales 1 / 1 Back to Gallery In this video, Entrepreneur Network partner Eric Siu sits down with Neville Medhora of Kopywriting Kourse to chat about the art of copywriting and why investing the time to learn how to write better sales emails can exponentially improve your results. Plus, you can learn awesome entrepreneurial communication techniques and dive in on success strategies for writing that will increase conversions to your product or service. Click play to learn more. Related: How to Join a Business Mastermind Group, Plus 4 Ways to Make the Most of It Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Local Channel Now Playing: Now Playing Multiple injured after BMW smashes into S.A. Gold's Gym Caleb Downs Woman hit during shootout at S.A. gas station San Antonio Express-News Police: Gunman storms into S.A. AutoZone, shoots manager San Antonio Express-News SAPD: Woman shot in neck while trying to run over security guard San Antonio Express-News Man Continue Reading

How to write a to-do list that won’t make you want to crawl back in bed

Ever look at your to-do list and just want to run and hide? Me too. But life is more than just plowing through our tasks every day, collapsing into bed, judging the past 24 hours and measuring our success by how much we've managed to tick off. Because guess what? "How we spend our days is, of course, how we spend our lives," as Annie Dillard said. And despite it feeling like it sometimes, our life is not meant to be a hamster wheel of the same old, same old, day after day, where we're just trying to make it to the weekend. Then again, we also have a whole lotta sh*t to do. So here's how to get stuff done and enjoy yourself at the same time: 1. RENAME IT My friend Jim Kwik says, "Call your 'got-to-do' list your 'get-to-do' list." It's a tiny amendment (one vowel!) but a major shift. I now proudly scrawl GET-to-do list on the top of each of my notepad pages. Think about it for a second. You GET to do yoga, walk your dog, choose awesome dinner ingredients at Trader Joe's, go to a job each day that affords you the life you have. And free will is a beautiful thing. 2. ADD SOME ACTION Instead of writing plain reminders down as memory triggers, like "Kate," "Dentist" and "Report" – add some verbs and result-based benefits if you can too, like "Call Kate + choose Tuesday night movie!" "Book dentist + get gnashers sparkly white!" or "Complete report + exhale." Imagine the good feeling attached to each agenda item and let it fuel a little more fun within you. Because fun = getting it done. With style! 3. TRUST THERE'S TIME Have you ever noticed when you're in a rush and panicking to get everything done quickly, you make mistakes? Like when you're late for work, you can't find your jeans, you stub your toe on the bed (GAH!), you misplace your phone and as you head down in the elevator ... damn, did you leave the lights on?!? When we operate from a place of calm and inner connection, stuff happens faster. We find what we need. We don't burn Continue Reading

How to read iTunes books on your PC

QI downloaded a free book from iTunes just for fun, but I can't seem to open it on my computer. Is there a way to read it on my PC? LAURIE HAUGE, MINNEAPOLIS AApple designed your iTunes electronic book to be readable only on its iBooks software, which so far is available only for the iPad, iPhone and iPod Touch. But there is free software that will unlock your iTunes book so you can read it on your PC. Note: There's nothing illegal here. If you've paid for an e-book, you should be able to read it on your computer if you want to. Apple doesn't make that easy, however. It encodes its iTunes books in a format called ePub, which is an international standard for electronic books. Normally, an ePub file could opened by many different compatible programs. But, because e-books from iTunes (even free ones) are copy-protected with Apple's "digital rights management" (DRM) software, other ePub-compatible programs can't open them. However, a free program called Requiem (tinyurl.com/89pnsyw) automatically removes the DRM software from books you have downloaded from iTunes (it will also eliminate DRM from iTunes songs.) Requiem downloads as a Zip file, which is compressed to download faster. That means you have to click its folder to "unpack" it; then click on the Requiem.exe file. Be sure to read the accompanying README file. (If Windows wants to know how to open the README file, click "Select the program from a list" and click OK. Then click on the icon for your Web browser.) Once you've run Requiem, use your mouse to drag the DRM-free book from iTunes to your Windows desktop. Then download the free Calibre e-book reading software at tinyurl.com/y9kv9r8. Use Calibre to open the e-book file on your desktop (click Add Books, select Desktop and click your book's icon.) I tried this with two free e-books from iTunes, "The Beatles Yellow Submarine" and "Middle School: Get Me Out of Here!," and it works. QI have two older laptops with 40-gigabyte and 100-gigabyte hard drives. Can I Continue Reading

Tiffany Gee Lewis: How to read 100 books this year

1 of 2 View 2 Items Provided by Tiffany Gee Lewis Julia Doutre had a goal to read 80 books in 2017, but surpassed that to read 100 books. My sister-in-law is not the type to brag. So she never would have admitted it herself. But somehow, over Christmas break, word got around the family that Julia Doutre read 100 books in 2017. Let me repeat that: one hundred books! If you’re doing the math, you’ll realize that’s almost two books per week. I was so impressed. I kept sidling over to her at Christmas dinner. “I can’t believe you read a hundred books,” I kept repeating. And my next question was: how? And how can I, and all those aspiring to be more diligent readers in the new year, do the same? Here’s what she told me. Make a goal Julia had a goal to read 80 books in 2017. She’d read 50 the year prior and decided to set her sights even higher. As the year progressed, she realized she was on track to exceed her goal — why not make it an even 100? You can do the same. Pick a number for yourself, or create a wish list of the books you want to read. Write it down and post it where you can see the list every day. Make a rule A few years back, Julia was reading “Boys in the Boat” for her book club. “I was never getting through it,” she said. “I noticed my pattern. When I had downtime, I was on my phone. I never made time to read. I just went to the easiest thing.” Julia made a rule for herself. She wasn’t allowed to look at social media until she had read an entire chapter of a book. Sometimes it took all day, but it changed her reading patterns. “When I started reading more, I loved learning more.” She even noticed that watching a TV show or movie didn’t bring the same satisfaction as Continue Reading

How to Publish a Book With Just 30 to 40 Hours of Work (and $25,000)

Plus, tips on how to write your own book. Eric Siu Published 6:00 am, Thursday, December 21, 2017 Photo: Entrepreneur Network Image 1of/1 CaptionClose Image 1 of 1 Photo: Entrepreneur Network How to Publish a Book With Just 30 to 40 Hours of Work (and $25,000) 1 / 1 Back to Gallery In this video, Entrepreneur Network partner Eric Siu sits down with Zach Obront, co-founder of Book In A Box, which takes business owners' ideas and turns them into fully fleshed-out, physical books you can hold in your hand. The process costs $25,000 -- $5,000 for each month of work, which spans from the first outline to printing out copies -- but after, you own the rights to the book, meaning you keep 100 percent of the sales profits. The Book In A Box team does the vast majority of the work, meaning that the time you need to be involved in the process is only 30 or 40 hours -- a single work week. LATEST SFGATE VIDEOS Now Playing: Now Playing Commuters sound off on the large pigeon population at Powell St. BART sfgate SF's Boxing Room makes New Orleans cocktails sfgate A beginner's guide to recreational marijuana sfgate Building the Golden Gate Bridge sfgate Santa Clara cardboard factory fire sfgate NWS Forecast for the Bay Area sfgate Randy+Bennett+on+Emmett+Naar SFGate Man sought in early-morning sexual assault and robbery sfgate Officer-involved shooting outside West Oakland BART station sends two to hospital sfgate Skier rescued at Mammoth Mountain after dangling upside down on chairlift sfgate However, if you prefer to work on your own book (or don't have $25,000 to spend), then Obront can give you some quick tips on how to get started. Most notably, he says it's important not to just sit down and start writing. Instead, he advises that you Continue Reading

How to write a ‘Mystery’

The true crime genre has been a perennial in bookstores; everyone loves a good whodunit, after all. But the genre has exploded on television in recent years. "Reality never disappoints," says Paul LaRosa, producer of CBS' "48 Hours Mystery." "The ring of truth is always compelling."The CBS News magazine was rebranded "48 Hours Mystery" in 2004. Since then, it has consistently been the No. 1 (nonsports) show on Saturday evenings. Now the show has come full circle, inspiring a line of companion books with the "48 Hours Mystery" logo. LaRosa, who was a Daily News reporter for 16 years before going to CBS News in 1992, has written the first book in the series, "Nightmare in Napa," which hits stores Tuesday. The "48 Hours" documentary about a bizarre double murder in California's bucolic wine country airs tonight at 10. "The Devil is in the details," says LaRosa, "and we try to put as much detail as we can on TV. But we're limited. There's a lot of behind-the-scenes stuff that will never make air."For instance, producers shot 150 hours of video on the Napa murders of best friends and roommates Leslie Mazzara and Adriane Insogna, who were brutally stabbed to death on Halloween night 2004. "48 Hours Mystery" first investigated the case for a segment that aired in 2005, when the killer was still at large. Tonight's hour includes the trial of the confessed killer, who was lurking in many of the shots from the original "48 Hours Mystery.""He was the quintessential quiet guy," says LaRosa, of the killer. "He was so quiet that the police never interviewed him.""Nightmare in Napa" (published by Simon & Schuster's Pocket Books, which is part of CBS Corp.) is LaRosa's second true-crime book. It won't be his last. "I love to write," he says. Being a News reporter "taught me an appreciation for the crime genre."But the odd thing is that television is what enabled me to get back into print," he says, adding with a laugh, "[CBS doesn't] give me any time off to do it. I just do Continue Reading