Share This Story! Let friends in your social network know what you are reading about Facebook Email Twitter Google+ LinkedIn Pinterest Side hustle to small business: Here's how to make the leap Save, streamline and beef up your social before setting a date to make your small business your official day job. Sent! A link has been sent to your friend's email address. Posted! A link has been posted to your Facebook feed. Join the Nation's Conversation To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Tanisha A. Sykes, Special to USA TODAY Published 2:00 a.m. ET May 3, 2018 | Updated 9:27 a.m. ET May 4, 2018 CLOSE You have an idea for a business and you're ready to launch, but should you? USA TODAY Contributor Paul C. Brunson explains why good ideas don't necessarily make for good businesses. CONNECT TWEET LINKEDIN COMMENT EMAIL MORE Mindy Sepeti developed her passion for … [Read more...] about Side hustle to small business: Here’s how to make the leap
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Democracy Dies in Darkness Sections Home Try 1 month for $1 Username Sign In Account Profile Newsletters & Alerts Gift Subscriptions Contact Us Help Desk Subscribe Account Profile Newsletters & Alerts Gift Subscriptions Contact Us Help Desk Accessibility for screenreader Get There Perspective Perspective Interpretation of the news based on evidence, including data, as well as anticipating how events might unfold based on past events by Michelle Singletary by Michelle Singletary Email the author May 3 at 7:34 AM Email the author (istockphoto.com) I’ve done it. I’ve typed in an Internet address and with the slip of a finger ended up on some funky website. One typo. Or I meant to type a URL ending in “.com” but ended up with “.cm.” For example, you might type in goggle.cm instead of google.com. Such slips can put you in harm’s way. Scammers love … [Read more...] about How to prevent a typo from making you an identity theft victim
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, George Deeb Published 11:30 am, Friday, March 2, 2018 Photo: Shapecharge | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Shapecharge | Getty Images Here's How to Calculate What's Working When You're Marketing on Lots of Channels 1 / 1 Back to Gallery Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and prove you are driving a return on your marketing investment (your “ROMI”). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction. But, if you want to … [Read more...] about Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
Apps are smoking hot, but is yours attractive enough to stand out? Try these three strategies to create the 'it' app of 2018. Q Manning Published 6:30 am, Wednesday, February 28, 2018 Photo: Skaman306 | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Skaman306 | Getty Images Want 'Right' Swipes on Your App? Here's How to Make Your App a Star. 1 / 1 Back to Gallery Looks like users are "swiping right" (saying "yes") on app usage: Some 70 percent of Americans are adding a new app each month, increasing the number of apps per user to 80 or more, according to app-market insights firm App Annie. Related: 6 Time-Tested Tips for Designing a Killer App for Your Brand According to TechCrunch, the nearly $86 billion app industry is on the track for record growth in several key countries, including heavily … [Read more...] about Want ‘Right’ Swipes on Your App? Here’s How to Make Your App a Star.
Your ad needs a great visual, call to action and value proposition. John Lincoln Published 10:30 am, Wednesday, February 7, 2018 Photo: WraithHao | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: WraithHao | Getty Images Step-by-Step, This How You Create a Facebook Ad That Sells 1 / 1 Back to Gallery Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but in order to reach those masses, businesses have to advertise. Following Facebook’s latest algorithm update, it’s harder than ever for businesses to reach users organically. Even before the latest … [Read more...] about Step-by-Step, This How You Create a Facebook Ad That Sells