Ellen Huet, Bloomberg Published 12:54 pm PDT, Monday, October 29, 2018 FILE - In this Wednesday, May 17, 2017 file photo, Google CEO Sundar Pichai delivers the keynote address of the Google I/O conference in Mountain View, Calif. Google says it has fired 48 employees for sexual harassment during the past two years and sent them away without a severance package. The surprise disclosure came Thursday, Oct. 25, 2018 in an email Google CEO Sundar Pichai sent to employees after The New York Times reported that the company had dismissed Andy Rubin the executive in charge of its Android software for sexual misconduct in 2014 and is still paying him a $90 million package. less FILE - In this Wednesday, May 17, 2017 file photo, Google CEO Sundar Pichai delivers the keynote address of the Google I/O conference in Mountain View, Calif. Google says it has fired 48 employees for sexual ... more Photo: Eric Risberg, AP … [Read more...] about Google Workers Plan Walkout to Protest Handling of Executive Misconduct
Google ad plan
Joey Garrison Nashville Tennessean Published 12:00 p.m. UTC Aug 26, 2018 Take a hard look at the headlines that pop up the next time you Google search Tennessee's U.S. Senate race. What you see might not be a real headline at all. The closely watched election has had a pair of anonymous digital ads surface — that at first appear to be the headlines of news stories — targeting Democrat Phil Bredesen when his name is searched on Google. The ads link to stories published by the Tennessean, but they display altered headlines on the Google results page, giving the impression the articles say something they don't. The URLs visible in the search results are altered as well to match the manipulated headline. The links are identified as ads, but who paid for it is not disclosed. A separate but similarly formatted anonymous Google ad has promoted Blackburn. There's also one that seeks to boost Bredesen. … [Read more...] about In Tennessee Senate race, anonymous Google ads skirt rules to alter headlines
Hayley Tsukayama, The Washington Post Published 1:30 pm PDT, Thursday, July 26, 2018 Photo: Handout Courtesy Of Google FOR USE WITH HAYLEY TSUKAYAMA STORY ONLY Image 1of/1 CaptionClose Image 1 of 1 Lenovo's Smart Display with Google Assistant built-in is the first of several home hubs with screens Google's slated to release this summer. Lenovo's Smart Display with Google Assistant built-in is the first of several home hubs with screens Google's slated to release this summer. Photo: Handout Courtesy Of Google FOR USE WITH HAYLEY TSUKAYAMA STORY ONLY Google's plans for your smart home? More screens. 1 / 1 Back to Gallery Google's not backing down in the fight for the smart home. On Thursday, the tech company said it's releasing the first of several home assistant devices with screens slated for the summer. The … [Read more...] about Google’s plans for your smart home? More screens.
By Emma Thomasson and Richa NaiduBERLIN/CHICAGO (Reuters) - People with hay fever hate dust. That was the premise of a marketing drive launched by British vacuum cleaner maker Dyson with U.S. retailer Target Corp.Using data about its customers' shopping habits, Target homed in on shoppers who likely had allergies and showed them ads for Dyson's cordless V6 vacuum on social media and Target's website. The result: sales for the vacuums doubled among shoppers who regularly purchase anti-allergy treatments and products such as Claritin or humidifiers on Target.com and in stores.Data about real people and real behaviors “actually get a much stronger result because the fidelity of that data is so much richer," said Kristi Argyilan, Target's senior vice president of media and guest engagement.Retailers ranging from Target and Walmart Inc to grocers such as Tesco Plc are working aggressively to attract big advertisers to their websites in a bid to drive sales, according to interviews … [Read more...] about Retailers set sights on Facebook, Google ad revenue
By Bloomberg | PUBLISHED: July 23, 2018 at 3:52 pm | UPDATED: July 23, 2018 at 3:54 pm Google is still raking in marketing dollars from advertisers, propelling the online search giant to another strong quarter in the face of costly regulatory trouble in Europe. The shares jumped as much as 6.1 percent in extended trading, putting them on course for a record. Parent company Alphabet reported second-quarter sales, minus partner payouts, of $26.24 billion during the second quarter. Analysts were expecting revenue of $25.55 billion, according to data compiled by Bloomberg. Google’s advertising business grew 24 percent. Chief Financial Officer Ruth Porat said most of that came from mobile and automated ads. Google has continued to give search ads more prominent space on mobile phones, helping to fuel the brisk sales growth. Spending on Google Shopping search ads, which let marketers promote consumer products, increased 31 percent in the second quarter from a year earlier, … [Read more...] about Alphabet gains as Google ad machine powers past record fine