What’s the deal with Black Friday? The ominous-sounding “retail holiday” with a profitable provenance bombards our social media feeds and inboxes for weeks: “Mark your calendar for 25 percent off!” “We’re Counting Down to Black Friday with Doorbusters!” “EARLY BLACK FRIDAY DEALS: Shop our best sale of 2018!” Amazon even has a “Black Friday sales week,” with a nine-day shopping promotion Nov. 16-25 offering different sales every day. But is anyone really counting down the days to when they can “bust through” the proverbial full-price doors? Sure, we all love a good deal, but the Black Friday marketing trope has begun to feel as outdated as a Victoria’s Secret shop window selling puritanically sexy “Angels” — a relic of an earlier era in which camping out overnight was the proven path toward snagging an X-Box 360. Nostalgia aside, what is appealing about spending a day off in … [Read more...] about Why Black Friday needs a massive rebrand
Elaine Markoutsas Universal Uclick Published 11:18 PM EST Nov 15, 2018 For most families, the dining table is the centerpiece of holiday events. Whether set formally, casually or buffet style, it's the gathering spot, where favorite seasonal foods are shared, and lively conversations flow like the spirits. The festivities start with fall — and a change in seasons in most parts of the country — leading up to Thanksgiving and Hanukkah, and then Christmas and New Year's Eve to kick off winter. It's the richest stretch of home entertaining, much of which revolves around food. Most of us want the table to be at its coziest, but also special, elegant, memorable, beautiful, simple. Many retailers feature blogs on their websites to get you in a holiday mood and (hopefully) remove a bit of stress. And new etail sites like Fete Home … [Read more...] about Find the right trimmings for your holiday tabletop
First she was, then she wasn’t. Then she was pursuing alternatives, and now she is again. Confused? You’re not alone about the tortured journey Sen. Maria Cantwell has taken in getting to “yes” on accepting an invitation from the Washington Debate Coalition to square off with her challenger, Susan Hutchison. Or has she? Late Tuesday, Cantwell campaign spokesman Michael Meehan said the incumbent Democrat had accepted “the Oct. 8 debate” against her Republican opponent that he said was scheduled for 12:30 p.m. at Pacific Lutheran University in Tacoma. Word that the senator would, indeed, debate Hutchison was reinforced by a late night campaign news release issued after the debate coalition and Cantwell’s campaign each had said earlier Tuesday that the senator had declined to participate in debates set for Oct. 6 and Oct. 30. The only trouble with Cantwell’s announcement? “It’s completely made up; there is no debate scheduled at … [Read more...] about After fits and starts, Cantwell agrees to debate Hutchison — or did she?
Panel to Discuss How to Leverage New and Alternative Content in Email to Drive Engagement and Revenue SAN FRANCISCO, Aug. 01, 2018 (GLOBE NEWSWIRE) -- What: Matt Harris, co-founder and chief executive officer of Sendwithus, makers of Dyspatch, will be presenting at the eTail East 2018 conference as a participant in the keynote panel on how to use new and alternative content in email to drive more engagement and revenue. Matt joins highly-esteemed digital content marketers and influencers for the keynote panel discussion, titled Content Is King: How To Get Creative With Your Email Messaging To Drive Loyalty & Revenue, which will provide a unique perspective on getting the most from your email content. Representing a diverse group of brands, Matt and fellow panelists will offer insight into: Examining alternative types of content generation to integrate into your email program Using user-generated content in the best way possible Using content to drive click-throughs, not just … [Read more...] about Sendwithus Co-Founder and CEO Matt Harris to Participate in Keynote Panel at Upcoming eTail East 2018 Conference
VL OMNI, now partnered with ShipStation ShipStation announces official partnership with VL OMNI Newly formed partnership brings agile and scalable data integration to the leading web-based shipping software “We are aligned in terms of goals and objectives so it is only natural to begin working with each other. With VL OMNI, ShipStation will help present and future retailers accelerate their business.” ”— Robert Gilbreath, Vice President of Marketing and PartnershipsOAKVILLE, ONTARIO, CANADA, July 26, 2018 /EINPresswire.com/ -- VL OMNI, a top point-to-multipoint omnichannel data integration platform provider serving scaling merchants, today announced its partnership with ShipStation, the leading web-based e-commerce shipping solution. The partnership between ShipStation and VL OMNI will extend the reach of ShipStation’s platform to more applications through the VL OMNI platform, broadening merchants’ range of applications that can be integrated to … [Read more...] about VL OMNI Announces Partnership With ShipStation