Relevance and value build a loyal customer base. Karl Wirth Published 10:30 am EDT, Friday, April 26, 2019 Photo: Thomas Barwick | Getty Images Photo: Thomas Barwick | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Thomas Barwick | Getty Images More Is Not Better: How to Effectively Target Retail Promotions 1 / 1 Back to Gallery Are there any retailers where you shop regularly, but never pay full price? For example, there’s a home goods store that my wife and I visit every few months. Even though we’re loyal customers, we still check to make sure we have a coupon before heading to the store. The retailer sends us coupons all the time, so it would be crazy … [Read more...] about More Is Not Better: How to Effectively Target Retail Promotions
Ecommerce how to get started
By listening to her community and reacting quickly, Mariam Naficy built a business bigger than her wildest visions. Stephanie Schomer Published 9:30 am EDT, Thursday, April 4, 2019 Photo: Elisabeth Fall Photo: Elisabeth Fall Image 1 of / 1 Caption Close Image 1 of 1 Photo: Elisabeth Fall Minted Grew From a Stationery Brand to a Global Design Platform. Here's How. 1 / 1 Back to Gallery When Mariam Naficy launched Minted in 2008, she wanted to create a niche business, one that would crowdsource stationery designs from independent artists, ask consumers to vote for their favorites, produce and sell the best-performing creations and share a portion of revenue with the original … [Read more...] about Minted Grew From a Stationery Brand to a Global Design Platform. Here’s How.
Home HomeNewsEducationHealthTechManufacturing & LogisticsLife SciencesAg INnovationINPower INnovatorsBigWigs & New GigsVideoPurchase Gerry DickGerry's ViewSpeaking Engagement RequestSubscribeNewslettersPODCASTAppRSSOn-AirTV & Radio Listings ContactAbout IIBMeet the TeamContact UsIntern with IIBFlagship Stations MainGate to Manage Purdue Merchandise Posted: Tuesday, July 17, 2018 1:21 PM EDTUpdated: Tuesday, July 17, 2018 1:21 PM EDTBy Dan McGowan, Senior Writer/[email protected] INDIANAPOLIS and WEST LAFAYETTE - Purdue University and Indianapolis-based MainGate are teaming up on athletic and school merchandise. The agreement involves sales on the West Lafayette campus, online through PurdueTeamStore.com and as the university's official wholesale products provider.MainGate's other current merchandise partners include the Indiana Pacers and Milwaukee Bucks of the NBA, the Washington Redskins, Minnesota Vikings and Tennessee Titans of the … [Read more...] about MainGate to Manage Purdue Merchandise
Don't boil the ocean -- try a pot of water first. Jim Price Published 2:30 am CDT, Monday, July 9, 2018 Photo: Andresr | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Andresr | Getty Images The Most Successful Entrepreneurs Are Able to Both Start Small and Think Big 1 / 1 Back to Gallery Some entrepreneurs are great at communicating a big vision for their startup, while others are good at finding a place to start. But, the best -- and most successful -- entrepreneurs are those who are able to strike an exquisite balance between that big vision -- Version 5.0, if you will -- and a high-traction starting point, or Version 1.0. Related: 25 Common Characteristics of Successful Entrepreneurs After all, while investors, customers and strategic partners want to know they're part of something impressive, … [Read more...] about The Most Successful Entrepreneurs Are Able to Both Start Small and Think Big
Having lived through the successes -- and the failures -- of helping companies enter new markets, we've learned that a rigorous and disciplined approach is critical. Dave Sutton Published 6:00 am, Monday, June 25, 2018 Photo: Alexander Pohl | NurPhoto | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Alexander Pohl | NurPhoto | Getty Images Here's How to Make Your Expansion Into New Markets a Success 1 / 1 Back to Gallery Spanish retailer Zara is one of the world's most successful clothing and accessory brands, and one whose track record of market expansion is enviable. Its flexible, innovative, high-speed business model has traveled from Spain to 77 markets around the world, including China. When Zara had ambitions to expand into the emerging (and challenging) markets of India and China, … [Read more...] about Here’s How to Make Your Expansion Into New Markets a Success