Last Updated Oct 27, 2010 3:43 PM EDT Apple (AAPL)'s launch of the beautifully skinny MacBook Air -- backed by ads from agency TBWA (video below) -- and CEO Steve Jobs' surprise rant against Google (GOOG)'s Android system raise the tantalizing possibility that life for advertisers and users inside Apple's iAd environment is about to get even more restricted, even down to the level of the humble internet browser. Let's put together five apparently unrelated jigsaw pieces and see if they create a picture:On the Q3 2010 conference call, Jobs made a compelling case that the simplicity of Apple's "integrated" system has a strategic advantage for advertisers and app developers who won't want the hassle of dealing with Google's "fragmented" Android system:[There are] more than a hundred different versions of Android software on 244 different handsets. ... Compare this with iPhone, where there are two versions of the software, the current and the most recent predecessor, to test against. In … [Read more...] about Will Steve Jobs Use MacBook and iAd to Kill Off Non-Apple Apps and Browsers?
Develop apple apps
Last Updated Jul 21, 2009 9:48 AM EDT Vic Gundotra, Google's developer evangelist, argues that mobile applications will be sold through Web browsers rather than app stores controlled by handset makers, most mobile apps today are sold through app stores. Microsoft Windows Mobile (for which there is no app store at this point) aside, Apple's iPhone, Nokia's Symbian, Google's Android and Research in Motion's BlackBerry operating systems all support the open source Webkit or HTML 5 standard, which in theory should make it easy for developers to create applications for all those devices. The reality, however, is somewhat different. William Bereault, director of research and development for Apple App Store mobile apps vendor Never Alone Anymore, told me last week in New York that, "in theory you can port the apps to another OS, but it's not easy," he said. Never Alone Anymore decided to focus on Apple's App Store, at least for the time being, because Apple provides a familiar payment system … [Read more...] about Apple App Store Vs. Android Vs. BlackBerry Vs. Ovi Vs–.
Last Updated Sep 1, 2010 10:21 PM EDT Yesterday, GigaOM reported that there are now more than 250,000 apps in the Apple (AAPL) iOS app store, quoting the newest numbers from 148Apps.biz. It's just another in a long string of claimed numbers: downloads, money paid by Apple to developers, popularity ratings, average sales price, number of submissions. From a business view -- that is, for the people and companies that create the 70 percent of apps that consumers have to pay for -- what does it mean? Once you get past the sales superstar apps, most don't make that much money. That's not surprising. Retail operations usually follow the Pareto principle, otherwise known as the 80-20 rule, though even more skewed. What it means, though, is that the average app might be challenged to cover its own costs, when you consider the commercial worth of developers' time. These calculations will be far rougher than I'd like, but we do what we must with available data. In early June, Steve Jobs said … [Read more...] about Most Apps in the Apple App Store Will Probably Lose Money
Last Updated Jan 25, 2011 4:51 PM EST Apple (APPL) cleared 10 billion apps sold on Saturday -- an extraordinary number since it launched its app store in July 2008. Meanwhile, the Google (GOOG) app store is making decisions that are hurting customer relations and developer relations. Here's what Google needs to correct to get Android back on track. Stop blocking publishers Kongregate launched an Android app last week, but within hours Google pulled it down. It wasn't clear why the app was removed, since Google didn't tell the company, and a week later Kongregate still has no idea why. Sound familiar? It's the same bizarre stonewall strategy Apple used in the past with app developers: Remove the app for a particular reason, but don't inform the publisher why it's being removed. However, even Apple has learned to communicate better with its publishers as it's come to realize they're the bread and butter of the app ecosystem. At this point, Kongregate is assuming that the free gaming app … [Read more...] about Why 10 Billion Apple Apps Sold Means Trouble for Google
Last Updated Jun 22, 2011 12:51 PM EDT There's a growing global shift in who downloads from Apple's (AAPL) App Store, according to a new report from app marketplace analysis firm Distimo. As of last month, Asia is on the rise, largely paralleling historic iOS app trends. Western countries, on the other hand, saw either flat or declining numbers of downloads. That means app developers have to reexamine their strategies and see if they've positioned the right products in the right markets. Here's a heat chart that shows the relative downloading activity in different countries, with the U.S. as the largest market for both paid and free apps: Gert Jan Spriensma had mentioned almost in passing that some Western countries saw a decrease in app download activity. I emailed him and received this response:Although the volume in many Western countries, like the U.S., is equal to that of December 2010, for a few big ones the volume is significantly lower, like in Germany and France. For almost … [Read more...] about Head East, Young Apple App Developer, Head East
For Apple (AAPL), it is a milestone: $10 billion in app sales in 2013, with $1 billion of that coming in December alone. While the mobile application market is red hot, that also translates to higher revenue for software developers who focus on the niche. Apple says it has paid a total of $15 billion to app developers. As Steve Ranger pointed out on ZDNet, if you go through past Apple announcements and do some simple math, it translates to $8 billion paid to developers in 2013 alone. That is a large chunk of money. But these figures have other implications. One is that, on average, Apple takes 20 percent of App Store sales. However, the official cut is 30 percent. With $8 billion going vendors, the total (not counting sales of Apple's own software) should have been $11.4 billion. So why isn't the actual total higher or Apple's take well in excess of $2 billion? The logical answer would be that vendors with the most popular software packages are getting a special rate unavailable to … [Read more...] about Apple App Store: Big pie, but not for developers
Less than three years after its launch, the Apple App Store reached its goal of 10 billion downloads this morning. To promote the milestone, Apple promised to give away a $10,000 App Store gift card to whomever buys the 10 billionth download, but the company has not revealed who that winner is. The store launched in July 2008 with just 500 apps and now touts the availability of more than 300,000 free and paid apps for the iPhone and iPod Touch. Growth of the store's popularity has been swift; in its first nine months, the store hit 1 billion downloads and followed that up with 5 billion downloads in June 2010. The App Store has been such a resounding success for mobile computing that Apple's competitors have been forced to launch similar ventures. Google, Microsoft, Research In Motion, Nokia, and Samsung all offer apps through their own app storefronts. But the venture has not been without controversy. Early on, Apple's app approval process often frustrated developers, who were … [Read more...] about CBS News Logo Apple App Store Hits 10 Billion Downloads
(CBS/AP) - Congratulations are in order for the people at Apple Inc. and the App Store developers who have made them billions of dollars. The Associate Press reported on Thursday that the App Store has exceeded 15 billion downloads. Apple said more than 200 million of its iOS devices have been sold around the world to people in 90 countries. The figures are said to include the iPhone, iPad and iPod Touch.The company crossed the 10 billion downloads mark in January. There are more than 425,000 paid and free apps available on Apple's App Store, and more than 100,000 were made specifically for the iPad tablet. The iPhone is widely considered to be a game changer for hand-held devices. It was first released in June of 2007. The iPod Touch followed with a launch in September of 2007. The iPad was launched in April of 2010. … [Read more...] about CBS News Logo Apple App Store exceeds 15 billion downloads
What a difference five years makes. Apple's App Store has a lot to brag about as it celebrates its fifth birthday on Wednesday. Over the last half decade, it helped fully realize the Swiss army-capabilities of the smartphone, which could do far more than make phone calls and browse the Internet. While not the first, it set the standard for mobile application marketplaces to come. The best part: it made apps accessible to everyone. "Nothing like the App Store existed before and it has fundamentally changed the world," Apple Chief Executive Tim Cook said last month, describing the store's launch at the company's yearly developer conference ahead of today's anniversary. But things have changed since the App Store was first introduced by the late Steve Jobs, and Google Play has surpassed the App Store when it comes to sheer number of available apps. While Apple's App Store has always been home to the hottest big-name apps, its success over the next five years may be shaped by how well … [Read more...] about CBS News Logo Apple’s App Store turns five: You’re great, now change
Apple has a good reputation for security. But a new report finds that its good reputation could be working against it. Software security testing company Checkmarx and mobile app experts at AppSec Labs looked at hundreds of apps for Android and iOS devices and found that each app had an average of nine vulnerabilities that could leave users open to data theft. Checkmarx marketing vice president Asaph Schulman called the results "nothing short of alarming" and said that if app developers don't institute better coding practices, "we should expect an increase of major hacks...in the near future." Thirty-eight percent of the vulnerabilities the researchers identified in the code of a range of app types (including ones, such as banking apps, that handle very sensitive information) were categorized as being of high or critical severity, meaning that a hacker could break in with relative ease. When they compared iOS to Android apps, they found the Apple apps actually had a higher percentage … [Read more...] about CBS News Logo Think Apple apps are safer than Android? Think again