Beckham. Yes, one of the partners who seek to benefit in this mega-venture is also one of the most recognizable athletes (people?) on the planet. According to The Sun, the professional soccer star turned Armani underwear model turned multi-million dollar business mogul earned a staggering £18.75 million in 2017 from the “commercialization of the ‘David Beckham’ brand.” Yes, he made that much money simply by being himself. So how does a public figure become a marketable brand? The transformation is not the same each time — for instance, Beckham’s rise to prominence is different from that of Kim Kardashian or Michael Phelps — but to be a successful brand, an individual must have two things: 1. A gripping story, and Enter Lebron James. After leaving Cleveland for Miami, Miami for Cleveland, and Cleveland for Los Angeles, the 33-year-old MVP finds himself on the receiving end of a $153 million deal with the Lakers. Beyond sports, he’s … [Read more...] about What superstar athletes can teach us about branding
Shaquille O'Neal XLG includes more than 60 styles of men's suited separates up to size 60, dress shirts, extra long ties and belts up to size 4XL Suits are priced at $199.99 and shirts at $32.50. Clothing has been designed for comfort with cooling technology and stretch fabrics and flex collars."I've always partners with trusted, quality brands that have personal meaning to me, and I'm beyond excited to expand my relationship with J.C. Penney," O'Neal said in a press release. "Every big guy should have the opportunity to bring the sexy like I do," O'Neal said. This apparel will fit guys' frames and wallets, he said. A few years ago he had a line with Macy's. Twitter: @MariaHalkias … [Read more...] about Shaq teams up with J.C. Penney to create a new big and tall men’s brand
Aldi products are manufactured in Batavia, Ill., where the company has its U.S. headquarters. Aldi claims to save shoppers up to 50 percent on their grocery bills with its no-frills layout and copycat food brands. Sound The gallery will resume inseconds Anaheim resident Corrie Bratcher said her family of six frequently shopped at Aldi when they lived in Memphis, Tenn. Despite her initial concerns about quality, Bratcher said she came to love Aldi for both its quality and low prices. “I can not wait to go to the Aldi opening in Buena Park. I have teenagers now and I am ready to cut my grocery bill in half,” Bratcher said. Aldi is vastly different than it's Trader Joe's cousin, but it does share one similar strategy: exclusive products. Besides knockoffs, Aldi has certain products made exclusively for them similar to Trader Joe's. Aldi's version of a Two Buck Chuck is the Winking Owl. The $2.19 wine comes in chardonnay, Shiraz, white Zinfandel, moscato, … [Read more...] about Aldi vs. Trader Joe’s: Comparing two bargain brands
By Farah Master and Donny KwokHONG KONG (Reuters) - Global luxury brands from Prada <1913.HK> to LVMH <LVMH.PA> are investing in China for the first time since a crackdown on conspicuous spending five years ago, focusing on smaller, less developed cities even as the world's second-largest economy slows.Increasing spend by cash-rich Chinese millennials, largely unhindered by a crackdown on corruption and extravagant spending, is prompting brands to revamp some stores and open new ones in second- and third-tier cities where luxury spending is growing faster.The youngsters, who account for around 30 percent of the sector's China sales, are a demographic less sensitive to wider economic factors, executives said."There is the emergence in China of a very strong upper class or upper middle class," Jean-Paul Agon, Chairman and CEO of cosmetics group L'Oreal <OREP.PA> said on a call with analysts. "And the difference is that now millennials from this middle and middle upper … [Read more...] about Global luxury brands again chase China’s young, rich and spendthrift
Jessica Tyler, provided by Published 7:52 am PDT, Saturday, August 18, 2018 Business Insider/Jessica Tyler Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years. Supreme has garnered a lot of attention in the past week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out instantly. Because of how quickly new products sell out, product launches, which fans call "drops," have become heavily hyped-up events. We went to the first big drop of the Fall/Winter 2018 season to see what it was like. Supreme, once a niche skater brand, has become Gen Z's latest obsession. Recommended Video: Now Playing: What do words on a page, expressive movement, and fashion all have in common? In the Middle East, they’re being used to connect people in society in differing ways. THE UNCONVENTIONAL TRADITIONALIST: Few Saudi Arabian designers of … [Read more...] about Gen Z is obsessed with Supreme, the skater brand that sells out within seconds. Here’s what it’s like to go to one of its heavily hyped launches.