Last Updated Oct 7, 2010 6:39 PM EDT UPDATE: Did Sales Decline Trigger The Gap's Disastrous New Logo? No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how close the offerings of the two chains often are -- and AA's recent troubles -- it's strange that Gap would want to reduce the brand differentiation between them. The online reaction from the design community has also been negative. Here's a representative sampling from Brand New:I hate Helvetica in logos. It has the unique ability to make anything look pedestrian and, in this particular case, it makes Old Navy, Gap's low-end retail sister, look like a luxury brand by comparison. Tagline readers are familiar with this cycle by now: Logo redesign = wave of revulsion from design prigs. This is the Catch-22 of brand management: If you want to find out how much latent consumer loyalty there is for … [Read more...] about Rebranding’s Catch-22: New Gap Logo Brings Out Fans of the Old Logo
Best crowdsourced logo design
Last Updated Oct 8, 2010 12:28 PM EDT UPDATE: Between the Lines of Gap's Explanation for Changing Its Logo The Gap's redesign of its logo bears all the signs of morphing into a full-fledged PR disaster. Yesterday, the 24-hour-old logo was merely causing a kerfuffle in the design community. That's annoying but not fatal to a brand in the long run. Today the mainstream media has jumped in (see here and here and here and here) and Gap (GPS) responded with this backpedalling statement on Facebook (which still carries the old logo): Crowd sourcing? Forgive me for thinking that the new design had probably come from Gap's in-house creative team or one of its agencies, Laird & Partners or MDC Partners' (MDCA) Crispin Porter + Bogusky. There's a clue to what might have triggered the misstep in the fact that same-store sales at Gap are down 4 percent (see page 21) following a 10 percent decline the year before. Gap would not be the first company to convince itself that its problems can be … [Read more...] about Did Sales Decline Trigger The Gap’s Disastrous New Logo?
Last Updated Oct 15, 2010 2:24 PM EDT Earlier this week, Gap (GPS) attempted to put an end to the brouhaha surrounding its logo redesign. But the fury, speculation, advice, suggestions, and submissions for new logos continues relatively unabated, even among my colleagues here at BNET. I on the other hand, have purposefully avoided posting. Why? Because when I look at the success or failure of an apparel brand like Gap â€" the logo has very little impact on what matters â€" sales. Fellow BNET blogger Niland Mortimer uses Pepsi's Tropicana rebranding fiasco to illustrate how passionate customers made the beverage company cave to their demands to bring back the old look so they could "find" their favorite juice among the rows of generic supermarket brands. Though he recognizes that unlike Tropicana, Gap's logo hadn't caused a decrease in sales yet, Mortimer poses the question of who, exactly, turned to social media to voice their outrage on what they deemed to be an … [Read more...] about Why Marketers and Designers Need to Shut Up About the Gap Logo Change Now
Technologist-turned-industrialist Elon Musk mused about the Hyperloop long before he officially introduced the world a the prospect of a 760-mile-per-hour tube transport system that would speed passengers from San Francisco to Los Angeles in 35 minutes. "What you want is something that never crashes, that's at least twice as fast as a plane, that's solar powered and that leaves right when you arrive, so there is no waiting for a specific departure time," Musk told Businessweek in September 2012. Musk waited until August 12, 2013, to post a 57-page proof-of-concept that catapulted the idea into our collective consciousness and reinforced his image as Silicon Valley's big thinker. The proposal was outlandish and downright cool enough to get everyone listening: what if human beings boarded not trains or planes, but a near-supersonic pod that shot through a tube dozens of feet above the ground like something Isaac Asimov or Arthur C. Clarke dreamt up for the world of the future. It would … [Read more...] about CBS News Logo One year later, how’s the Hyperloop coming?
If you were tweeting and drinking between July 2013 to 2014, your tweets might have been used as part of an experiment by computer science students at the University of Rochester. (Perhaps you don't remember, which might be for the best.) Nabil Hossain and colleagues trained a computer to identify alcohol-related tweets and used the data to monitor alcohol-related activity in a particular area. The research could help with understanding and responding to public health issues, according to the authors of the study. The researchers collected more than 11,000 geotagged tweets from New York City and Monroe County, where Rochester is located, in the northern part of the state. They filtered all of the tweets that mentioned alcohol-related words such as beer, drunk, hangover, wasted or party (as well as variations such as "druuuuuunk"). Then they enlisted Amazon's Mechanical Turk -- a crowdsourcing marketplace -- to determine which category the tweets fell into: Tweets that mention alcohol … [Read more...] about CBS News Logo This algorithm can tell if you’re drunk tweeting