Midterms are surrounded by so much hype this year that some have taken to comparing them to the Super Bowl. But there's one important difference: in football, the worst case scenario is that your team loses and those Fantasy Football projections take a suffering nosedive. The outcome of these upcoming elections is set to do much more than merely elect new representatives and enact ballot initiatives per state. Will Democrats get control of Congress? Or will Republicans retain their hold on the legislative branch? What happens next will shape the narrative of a country more divisive than a layered bundt cake. Imprinted in our memories, social media feeds and waking consciousness, November 6th offers the answers to our questions, the date looming up ahead as last-minute campaigns rampage every corner of the country. Anxiety about the fate of our world as we know it has reigned supreme these past few months, as we prepare to segue into a night of heavy expectation. So it just doesn't make … [Read more...] about The Best Election Night Watch Parties in Miami
Best channel to watch super bowl
Good Tuesday morning. THE WAY TO WIN – The most important thing you’ll read in Playbook this year, whether you’re a parent or a boss or a mentor or an intern – ESPN’s Rick Reilly, on “SportsCenter,” on the Super Bowl MVP, the Green Bay Packers’ QB: “In 50 years when they write the life story of Aaron Rodgers, they won't tell so much about his freakish arm, they won't go on about his Houdini feet, they won’t write about his grace under pressure, his rifle-scope accuracy or his courage when the land all around him was burning. What they'll write about is his unlimited capacity to forgive. Through all the hell Brett Favre put him, through all the yo-yoing Favre did with his career – all those years -- Rodgers NEVER lost his patience, and never lashed out. Instead he forgave, and he got to work. Fast forward to the biggest moment of his life -- February 6th; Super Bowl 45; Dallas, Texas. And teammates are starting to turn on … [Read more...] about NYT: Keith Olbermann to join Al Gore’s cable channel – Jake Tapper to M.C. congressional dinner – Harman leaving Congress — Super Bowl beats M*A*S*H to become most-watched TV show in history
Last Updated Jan 27, 2009 2:30 PM EST AKQA is now the AOR for The New York City Ballet -- The agency will be responsible for social media stuff, a website re-design and a new ticketing system. [Source: AgencySpy] NBC still selling Super Bowl spots -- Five hours of pregame coverage also open. "Traditionally, much of the pregame inventory moves the week of the game," said NBC spokesman Brian Walker. "Given the economy, it's a testament to the power of the NFL brand and the Super Bowl as a television property that we have been able to be so successful." [Source: WSJ] Media veteran Gene DeWitt dies at 65 -- He founded DeWitt Media. He watched the industry evolve from the "Mad Men" era to the MySpace era, and he had strong feelings about the direction things went. DeWitt died last Thursday at age 65 of pancreatic cancer. He was one of the best-known names in media, with stints at BBDO and McCann Erickson before founding DeWitt Media in 1984. [Source: MediaLife] Akron extends billboard reg … [Read more...] about Advertising Roundup: Super Bowl Not Sold Out; DeWitt RIP; Valassis Debt Reorg; More …
(MoneyWatch) Why has the Super Bowl become arguably the country's marquee cultural event? Because it's not just about football. You don't have to know anything about the sport to enjoy a Super Bowl party, with as much attention these days focusing on the wall-to-wall advertising. Social media transforming Super Bowl advertising Super Bowl ad prices: Worth the cost? The road to Super Bowl XLVII on CBSSports.com Indeed, as evident in our story, "Social media transforming Super Bowl advertising," advertisers and marketers are turning the the Super Bowl into a week-long event. Here's a look at some of the key numbers that are driving all that advertising. 39 percent of Super Bowl viewers said the commercials were the best part of the game; the game itself came in second with 28 percent liking it the most 38 percent of those surveyed would rather use the restroom during the game; 23 percent prefer to go during the commercials 72 percent of viewers surveyed thought Super Bowl ads were … [Read more...] about Super Bowl XLVII: Ready for some football ads?
 FOUR PLAYERS TO WATCH 1. Tom Brady, Patriots quarterback A victory would provide Brady his fourth Super Bowl ring, matching Joe Montana and Terry Bradshaw for most all-time. Brady has a 16-5 record in postseason games and is fearless in the big moment. In four previous Super Bowl appearances, he has completed 64.1 percent of his passes for 1,001 yards with seven touchdowns and one interception. More impressive: He produced go-ahead scoring drives in the fourth quarter of all four of those games. 2. Eli Manning, Giants quarterback Offensive coordinator Kevin Gilbride can't stop talking about Manning's contagious equanimity, fully evident in the NFC title game when he threw for 316 yards and two touchdowns despite facing relentless pressure from the 49ers. Manning's confidence is also at an all-time high as he has learned when to gamble and when to take the safe route. Back in Week 9, he threw for 250 yards and led a winning 80-yard TD drive in the final minutes … [Read more...] about Super Bowl gameday preview: What to watch for