“The system can identify complex data patterns and can make highly accurate predictions and specialised recommendations” she says. It can also allow you to update your skincare needs as you go, because not even Nicole Kidman has the same skin at 52 that she did at 20. It’s a world away from the mass marketing of global skincare companies, for which a skin analysis is limited to “problem” “dry” or “Oily t-zone”. For decades it’s been up to the consumer to fill in the gaps through trial and error, litres of water and literal tonnes of plastic waste. We see a future where users just have to click a photo, or take a selife and answer a few questions in order to get personalised skincare. ‘Yours’ CEO Navneet Kaur But this highly personalised skincare start-up promises to be environmentally-conscious as well. Their ingredients are sustainable, non-toxic and ethically-sourced via a transparent supply chain – all formulated in Switzerland. Machine Reading technology might sound futuristic, but clean beauty, (a term more often found on cosmetic labels than the hallowed halls of science) is very much of the now. It’s not just Gwyneth Paltrow leading the charge, clean or “organic” beauty, fuelled… Read full this story
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