Danny Lawhon Des Moines Register Published 6:38 PM EST Dec 7, 2018 Pancheros Mexican Grill likes to say it’s all about the tortilla. But in the case of the restaurant chain’s latest unasked-for free advertisement, it’s all about the presentation. And the googly eyes. Ettore Ewen, a former Iowa football player better known by his “Big E” moniker as a superstar in World Wrestling Entertainment, expressed his love for the Iowa City-based fast-casual Mexican joint with a Twitter video that you have to see to … well, I don’t know if “appreciate” is the right word, but you have to see it to see it. Let’s just say that when The Pointer Sisters dreamt up “I’m So Excited” in 1982, I’m sure that “soundtrack for a professional wrestler’s ode to a burrito shop” was just what they had in mind. There’s dancing. There’s chewing. There’s a burrito in the minute-long video. There’s an ad (that’s not an ad) that you just can’t hide. “Big E” saw the field as a defensive tackle for the Hawkeyes in 2006 and later graduated from the university with a bachelor of arts. There’s no feuding on this subject with another Iowa-based pro wrestling star, Buffalo’s Colby Lopez (known in the ring as former WWE champion and current Intercontinental champ Seth Rollins). MORE: Seth Rollins opens up about life as a pro wrestler Happy weekend, and happy eating, everyone.