By Sarah White and Pascale DenisPARIS (Reuters) – China’s online giants Alibaba <BABA.N> and JD.com <JD.O> are taking their battle for relevance in the lucrative luxury goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.From Hugo Boss <BOSSn.DE> to La Perla underwear, the online shopping giants have recruited dozens of labels since launching their rival luxury sites in mid-2017, touting their access to a trove of consumer data and their grip on local payments systems in the world’s biggest market for high-end fashion.But some of the most prized names have so far remained aloof, and the race is on to attract the likes of LVMH’s <LVMH.PA> Louis Vuitton: a brand notorious for only selling its handbags and other wares through its own stores and websites. Both are banking that even elusive outsiders will tire of trying to fly solo in China, where potential clients shop far more by mobile phone apps than in the United States or Europe, and those in smaller, far-flung cities are hard to reach. “It’s a matter of time,” said Xia Ding, the head of fashion at China’s No.2 e-commerce player JD.com… Read full this story
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