Visit The Boston Globe Share on Twitter Share on Facebook Comment on this Scroll to top of page By Annmarie Timmins Globe correspondent October 31, 2018 Getting cornered by a “friend” selling overpriced leggings (or tote bags, or kitchen items, or jewelry) is like trying to watch a movie when the person behind you is talking.You are annoyed. You want to say you are annoyed. You can’t. You buy the leggings.Why? The relationship, even a tangential one, makes saying no feel like a personal rejection. Advertisement “We don’t want to hurt feelings,” said Northeastern University marketing professor Jay Mulki, who studies personal selling. “It’s like when you go to someone’s house, and even if the baby is ugly, you are not going to say the baby is ugly. You are going to say, ‘Ahh, look at the cute baby.’ ” Get The Weekender in your inbox: The Globe’s top picks for what to see and do each weekend, in Boston and beyond. Thank you for signing up! Sign up for more newsletters here Personal selling in Massachusetts isn’t insignificant. Last year, nearly 269,000 people who live in the state sold $497.4 million in goods or services through personal selling, according… Read full this story
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