New Northern Ireland tourism campaign targeting winter travellers BelfastTelegraph.co.uk Tourism Ireland has launched a new promotional campaign to encourage holidaymakers to visit Northern Ireland during the autumn and winter months. https://www.belfasttelegraph.co.uk/business/northern-ireland/new-northern-ireland-tourism-campaign-targeting-winter-travellers-37305800.html https://www.belfasttelegraph.co.uk/news/northern-ireland/article37306787.ece/22693/AUTOCROP/h342/bpanews_c44527ac-775d-4f90-a3ca-fa97cac21797_1 Email Tourism Ireland has launched a new promotional campaign to encourage holidaymakers to visit Northern Ireland during the autumn and winter months. The agency said the September to December period was worth 30% of the province’s annual overseas tourism business. The campaign will include TV presenter Angela Scanlon fronting a new online video, filmed on location in Fermanagh, Londonderry and along the Causeway Coastal Route. It is part of a promotion with The Daily Telegraph newspaper in Britain to promote driving holidays here. Tourism Ireland’s autumn campaign will also highlight a series of festivals and events taking place here over the coming months, including the Belfast International Arts Festival, Londonderry Halloween, Culture Night and Cinemagic Belfast. It will incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas. Niall Gibbons, chief executive of Tourism Ireland, which works to attract overseas visitors, said: “Our autumn campaign aims to take advantage of late booking trends, because there is still plenty of business to… Read full this story
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