Except it was midnight on the East Coast, on a Saturday night to boot, and one of the biggest events of the NBA calendar began with many of its fans fast asleep. Now, that is scheduled to change. NBA commissioner said Tuesday in Las Vegas that the league plans to move up the time-of-day start for free agency. “I not only heard from my friends in the media, but as I get older, I think we are all tired of all-nighters,” Silver said. “I also heard from several teams, ‘Does this really have to be at midnight?’ I think that’s something we need to find agreement on with the Players Association, but I think we can change it for next year.” The marketing possibilities are endless. Start at noon on June 30, or heck, July 1, and the free agent frenzy will really go bonkers. ESPN and NBATV, which already commit massive time to the market, will have many more eyeballs. The Paul George news will flow through the internet when people actually are on the internet, not snug in their beds. The Paul George news will make the 6 o’clock news; 6 p.m. Not 6 a.m. A big event will get even bigger.