Black Friday is the biggest sales story of the year. It is different than any other sales event. It has long history and a storyline that keeps consumers on edge for weeks to hunt for the best deals. Each year there are voices that the deals during Black Friday are not better than any other time during the year. The truth is that there are lots of bad deals, but at the same time an amazing number of deals that are unmatched during deals offered during the year. Theses deals are not easy to get, but since Black Friday moved online it has never been easier to score the best Black Friday deals.
I4U News has been covering Black Friday intensively since over 7 years. Come November the interest in Black Friday starts to increase dramatically, climaxing in mayhem during the Thanksgiving Week. It suddenly ends once Cyber Monday is over.
“Black Friday is the biggest editorial event on I4U News of the year.” Luigi Lugmayr, Chief Editor I4U News.
In US, Black Friday mainly was used to mark the beginning of the hectic shopping season prior the Christmas Eve. Though the big day is set near the end of the year, Black Friday earns its popularity through a combination of reasons which among them is marking the beginning of the Christmas season, discounts and shopping day off. This day is of great importance to the citizens, forcing the state to pay tribute by giving a day off during Black Fridays.
According to the research, beside the effort by retailers to keep up competition and make an edge in the economy through creating urgency to customers, by focusing on determined shoppers has failed the day purpose and reason.
This drastic change has been resulted by the following factors:
The above factors have made the persevering shoppers enter themselves into a whole new ball park.
Black Friday History
The word Black Friday originated from a Philadelphian name meant to describe a situation of large and pissing traffic of both pedestrians and vehicles. Honoring the day was a success since the day continued to be commemorated in the state to show the day’s significance. This made the name to remain representing the day after thanksgiving not to mention it also remained unchanged till now. Though most employers usually give their employees day offs after thanksgiving, the police department are always on the lookout and keen during this time to manage traffic, oversee over crowded places for security measures – keeping them working from dusk to dawn.
It is also believed that, Black Friday originated from parades featuring Santa Clause held on thanksgiving prior the shopping holiday season. Over time, it became an unwritten rule that Christmas advertising should not start until after the parades. For decades, retailers adhered to the rule, waiting until the day after Thanksgiving to advertise holiday deals in their respective sites and shops. In continuation, Abraham Lincoln made Thanksgiving an official national holiday during the Civil War, establishing it as the final Thursday in November – a designation that lasted for 70 years. But in 1939, for the second time in six years, the last Thursday in November fell on the 30th giving shoppers a shorter Christmas shopping season; this made retailers to approached President Franklin D. Roosevelt and asked him to change the date of which he did in honor of the day significance to his citizens.
In continuation, in December 26, 1941, Congress passed a law setting the fourth Thursday in November as the official date of the Thanksgiving Holiday and Black Friday to be the day after. Interestingly, the day after Thanksgiving has recently become the biggest shopping day of the year. Between 1993 and 2001, it ranked between fifth and tenth on the list of the busiest shopping days. In fact, for years, the busiest shopping day was usually the Saturday before Christmas. But things changed in 2002. That was the year Black Friday took the lead, and it has remained the busiest shopping day of the year ever since, with the exception of 2004 when it was second.
According to the previous research, shopping on the day after Thanksgiving has become more popular because of the following reasons:
Many people have the day off during the day’s commemoration Stores offer extended hours during Black Friday And almost every store seems to have a sale on Black Friday
In conclusion, Black Friday being made a part and passel of our collective shopping culture, and such made a great deal of hype surrounding limited quality doorbusters which can offer a discount of up to 80% off retail price by equipping them with shoppers all the day through. This has also benefited shoppers through getting special deals; which are usually offered by retailers at the very beginning of the D day’s sales. These special deals are usually offered right when the retails doors are opened. Moreover, major retailers create a sense of urgency by offering special deals to draw the crowds into their stores even after doorbusters have sold out. Lastly, Black Friday has also come to represent the consumer excesses of our society.
Today, many people continue to regard the day after Thanksgiving as the official start of the holiday shopping season.
When is Black Friday?
“Interestingly, this is the most asked question leading up to Black Friday every year.”
Black Friday is on the Friday after Thanksgiving. As the date for Thanksgiving is from the 22nd to the 28th so is the date of Black Friday each year. The popular Black Friday Countdown site shows how many days are left until the next Black Friday.
List of Black Friday starting from 1975 to 2020:
Black Friday 1975 November 28Black Friday 2014 November 28
Black Friday sales volume, number of shoppers and online and offline shoppers
According to research, on average nearly 135 million people go out to shop on Black Friday every year
According to NFR president, the only way to describe thanksgiving and black Friday openings was to as a huge win where the whole family is involved in the shopping activity. In a separate survey, ShopperTrak found that the number of people shopping in stores climbed 3.5% from last year to more than 307.67 million. In continuation, Bill Martin, ShopperTrak’s founder, said that traffic hasn’t been this high since 2006. He said that the return to pre-recession levels indicates a real recovery in consumer behavior. He continued and put across that a good number the population of customers are translating retailers into impulse buying and make them achieve strong sales.
Online Versus Offline Black Friday Customers
“Online Black Friday Sales have become much more important than in-store Sales.”
According to the resent research carried out by ComScore in US on Black Friday shopping trends, it was observed that online sales rose 16 percent in the first 23 days of November to $13.7 billion, this showed that many of the shoppers usually utilize the day by shopping their most desired commodities due to the discounts that come hand in hand with the day. This has made various shopping malls experience an increase I the traffic visiting their premises and an increase in sales both online and offline. According to the research released by Wal-Mart, which offers two days online only Black Friday Specials, said that traffic through its mobile apps tripled and that mobile shopping accounted for 45% of all Wal-Mart sales on Thanksgiving and Black Friday.
ShopperTrak, which counts foot traffic in physical retail stores, estimated Black Friday sales at $11.2 billion, down 1.8 percent from the same day the previous year. As one chief executive (Scot Wingo) one said that, online shopping accounted for 9% of total holiday sales but it is predicted that the record can be bleached for the first time in history. In continuation, ComScore expects online retail spending to rise 17 percent to $43.4 billion through the whole holiday season. That is above the 15 percent increase last season and ahead of the retail industry’s expectation for a 4.1 percent increase in overall spending this holiday. Other retailers going by the name Reuters recorded the greatest record by topping $ 1 billion for the first time ever as more and more customers just relaxed at their home or place of work and shop online during the holiday shopping season. According to the latest research released by ComScore; online sales jumped 26 percent on Black Friday to $1.04 billion from sales of $816 million on the corresponding day last year, according to ComScore data.
According to Scot Wingo the success of online shopping, most of this success has been realized in a bigger portion through the utilization of mobile phones while doing shopping online. A big source of online shopping growth this holiday season has come from increased use of smart phones, which let people buy online even when they are in physical stores, and by tablet computers, which have spurred more online shopping in the evenings. In continuation, mobile devices accounted for 26 percent of visits to retail websites and 16 percent of purchases on Black Friday. That was up from 18.1 percent and 10.3 percent, respectively, on the same day last year, according to International Business Machines, which analyzes online traffic and transactions from 500 U.S. retailers.NRF, more than 20 million shoppers plan to use mobile devices on Cyber Monday, up from 17.8 million a year ago.
Wingo further says that, Amazon and eBay benefit from increased use of mobile devices for shopping because they are consistently the top two online retail destinations for mobile users this is because Amazon.com was the most visited retail website on Black Friday, with more than 28 million visits, according to Hitwise.
Never the less, eBay runs one of the largest online marketplaces, rather than being a retailer, so its online traffic was not reported by Hitwise. However, eBay said the volume of mobile transactions on its marketplace jumped 153 percent on Black Friday from a year earlier. In continuation, Channel Advisor clients’ same-store sales on Amazon.com shot up 43 percent on Saturday, compared with a year earlier. Last year’s year-over-year growth was 49 percent on the Saturday following Black Friday. However, Client same-store sales on eBay’s marketplace rose 36 percent on Saturday, compared with a year earlier. Last year’s year-over-year growth was 12 percent, according to Channel Advisor.
Besides online having been eased by mobile online shopping on black Friday, it has some short comings:
Other Meanings of Black Friday
The following are Black Friday definition, there are various dates set aside for Black Monday occasion in different states and countries.
Black Friday (1688)
Black Friday (1869)
Black Friday (1881)
Haymarket affair (11 November 1887)
Black Friday (18 November 1910)
Black Friday (31st January 1919)
Black Friday (15th April 1921)
Black Friday (13th January 1939)
Black Friday (18th September 1942)
Black Friday (1944)
Black Friday (9th February 1945)
Hollywood Black Friday (5th October 1945)
Black Friday 1950
Black Friday (1959)
Black Friday (1960)
Black Friday (22nd November1963)
Black Friday (8th September1978)
Black Friday (31st May 1985)
Black Friday (31stJuly 1987)
Black Friday (13th August 2004)
Black Friday (2005)
Black Fridays have further been categorized as follows:
Single Day Events:
Black Friday (1869),
Black Friday (1881)
Black Friday (1910)
Black Friday (1929)
Black Friday (1939)
Black Friday (1945)
Hollywood Black Friday (1945)
Black Friday (1978)
Black Friday (1987)
Black Friday (1993)
Black Friday (2004) (Maldives)
Black Friday (2011)
Media and Entertainment
Black Friday (1940 film)
Black Friday (2004 film)
Black Friday (2009 film)
Black Friday (Muchamore novel)
Black Friday (Patterson novel) or Black Market
“Black Friday Rule”,
“Black Friday” (song)
“Black Friday” (song)
“Good Mourning/Black Friday” (song)
Black Friday is generally a Friday darkened by catastrophe or any Friday in which a public calamity occurred.here.
The Black Friday Stores
This is a chain of stores owned by Apple Inc. this store sells; ipods, Macintosh personal computers, iPhones and various third-party accessories including Apple TV. Apple products, according to an article in the New York Times, are leading in sales and transforming s boring computer sales shop into a sleek playroom filled with various gadgets.
The Black Friday Ads
Black Friday ads are rich in products’ information which includes; product images, price, merchant name and discount offered. Whenever the shopper entered a search query which is relevant to the item in the Google merchant center account, Google will show case the most relevant product along with its associated image, price and product name. Ads helps in promoting products on Googleshopping – where a customer can access the product information and also helps in creating a more engaging user experience. There are a couple of ads related to products. They are; search ads, display ads, mobile ads and finally video & you tube ads.
The Black Friday Sales
According to the previous researches that have been conducted in the past years, it is in order to say that most people shop during this day mainly due to the fact that there some discounts that come with it. Various shops such as Walmat are seen being flooded with many customers confirming what the statement above says. Increase in sale during thanksgiving and black Friday is mainly promoted by advertisements and discount offered to shoppers.
The Black Friday deals
If you are looking for the best Black Friday deals for these shopping seasons, below are the best deals you will not find on other days of the year. During Black Friday eve most of products have their prices cut off by discounts offered. In continuation there are a wide variety of deals ranging from tablets, TVs, laptop, camera, desktop, video game, clothing home and garden equipment’s. These deals are offered in different retail prices worldwide. Here is a list of black Friday deals on various products; starting from type, item, doorduster. These are the best for the year 2013.
The Best Black Friday TV Deals Of the last three years
With practically every store under the sun promising you the best Black Friday deals, it’s easy to feel overwhelmed. Here’s a roundup of some of the most competitive deals retailers are offering come Thanksgiving and Black Friday. The best deals on TVs for the last three years were observed on the following retailer shops – with some TVs going for as much as its half pricebest Black Friday TV deals in different stores:
Element 23 inch LED HDTV on Walmart selling at $75
The Best Black Friday Laptop Deals of the last 3 years
The year 2013 was a roller-coaster for the laptop industry. With the introduction of new energy efficient processors by Intel, much of the year laptops were overshadowed by minimal laptops sales. But in recent times we have observed various trends of shedding of some cash on sale of these laptops with predictions of this year being at the best moment to purchase of various best laptop such as HP 17-E189NR AMD Quad Core 2.5GHz 17 Laptop going for a discount of $270 off. Black Friday beats the day of discount widely due to the fact that it shakes off the laptops market prices; offering them at relatively low prices.best Black Friday Laptop deals over the last two years.
Dell Inspiron 115RV-1952BLK at Best Buy selling at $177.99
The Best Black Friday Tablet Deals of the last 3 years
With the introduction of the new Nexus 7 this summer, Google nixed its entry-level 8GB model, making the 16GB tablet the cheapest Nexus 7 around. And unlike 2012 when there were no deals on the Nexus, this year we instantly saw a discount on the 16GB version, shaving $29 off the launch price. (Granted, the 2013 Nexus 7 was also priced $29 higher than last year’s model.) in continuation, the iPad 4 Will Drop to $399 on Black Friday. Now that the iPad Air is out, retailers have slashed the discontinued iPad 4 to $399. Though we’d like to see it drop further in the near future, it’s unlikely as retailers still have stock of the iPad 2, which is already selling for the same price.
Below is a list of the best Black Friday tablet deals over the last 3 years:
7-inch Digital2 4GB Android Tablet at Best Buy $39.99
The best black Friday Video Game deals over the last 3 years
Video game hardware is always a very popular Black Friday deal. Here is the list of the best Black Friday Video game deals:
Nintendo DSi XL at Walmart going for $89
The Best Black Friday Smartphone Deals of the last 3 years
Two weeks before Black Friday last year, both Amazon and T-Mobile offered a wide selection of Android phone deals for 1 cent and $0 after rebate (respectively) for users who started a new 2-year contract. We predict that we’ll see similar deals again this year, too. However, for an even better deal, watch for smartphone promotions on the Wednesday before Black Friday; last year, this is when we saw the first “for-profit” deals, as Walmart, Amazon, Best Buy, and Dell all offered gift cards of up to $100 with select Android purchases. Even the umber-popular Samsung Galaxy S3 was included in the promotions.
Here is a list of the best Black Friday smartphones deals over the last three years:
iPhone 4S at Best Buy going for $1
Black Friday Won’t Be the Only Time to Get a Phone Freebie
The Best Black Friday Shopping Strategies
“For a successful Black Friday shopping experience you need a strategy.” Luigi Lugmayr, Chief Editor I4U NEWS.
Below is a well defined strategy that will always make your shopping easier and effective.
Carry a shopping list
Sort by Category
Shop Online ahead of actual Black Fridayonline Black Friday Sales already at 0:00am Thanksgiving morning.
Hire someone else to camp out
Don’t give in to temptation
Black Friday Sites
Besides I4U News there are many Black Friday sites. Several of them focus on the leaking of Black Friday ads. In addition to publish Black Friday ads early these sites process ads to make them searchable in databases.
Black Friday Apps
TGI Black Friday
Hot Deals – UPC Barcode Reader, QR Barcode Scanner, QR Code and Bar code Scan, Best shopping companion App
Black Friday App (BlackFriday 2013 Deals, Ad Scans, Coupons and More)
Black Friday 2013 Ads App – BlackFriday.fm
Black Friday by BradsDeals
BFAds.net Black Friday
Black Friday Shopping
Shopular Coupons, Weekly Ads & Mall Deals For Target, Walmart, Macy’s, Costco, Kmart, H&M
Black Friday App
The Black Friday
shopkick: Free Gift Cards For Shopping at Target, Macy’s, Old Navy, Best Buy, American Eagle, JCPenney, Sports Authority, and Crate&Barrel
ShopSavvy (Barcode Scanner and QR Code Reader)
The Black Friday Scandals and Violence
“Black Friday has become much safer. To avoid crowds and scuffles shop Black Friday online.”Luigi Lugmayr, Chief Editor I4U News
In 2006, a man shopping at Best Buy was recorded on video assaulting another shopper. In another incident, unruly Walmart shoppers at a store outside Columbus, Ohio, quickly flooded in the doors at opening, pinning several employees against stacks of merchandise where nine shoppers in a California mall were injured, including an elderly woman who had to be taken to the hospital, when the crowd rushed to grab gift certificates that had been released from the ceiling
On the same day, two people were fatally shot during an altercation at a Toys ‘r Us in Palm Desert, California. In continuation, during Black Friday 2010, a Madison, Wisconsin woman was arrested outside of a Toys ‘R’ Us store after cutting in line, and threatening to shoot other shoppers who tried to object. A Toys for Tots volunteer in Georgia was stabbed by a shoplifter. An Indianapolis woman was arrested after causing a disturbance by arguing with other Wal-Mart shoppers. She had been asked to leave the store, but refused. A man was arrested at a Florida Wal-Mart on drug and weapons charges after other shoppers waiting in line for the store to open noticed that he was carrying a handgun and reported the matter to police. He was discovered to also be carrying two knives and a pepper spray grenade. A man in Buffalo, New York, was trampled when doors opened at a Target store and unruly shoppers rushed in, in an episode reminiscent of the deadly 2008 Wal-Mart stampede.
On Black Friday 2011, a woman at a Porter Ranch, California Walmart used pepper spray on fellow shoppers, causing minor injuries to at least 10 people who had been waiting hours for Black Friday savings. It was later reported that the incident caused 20 injuries. The incident started as people waited in line for the newly discounted Xbox 360. A witness said a woman with two children in tow became upset with the way people were pushing in line. The witness said she pulled out pepper spray and sprayed the other people in line. Another account stated: “The store had brought out a crate of discounted Xbox 360s, and a crowd had formed to wait for the unwrapping, when the woman began spraying people ‘in order to get an advantage,’ according to the police. In an incident outside a Walmart store in San Leandro, California, one man was wounded after being shot following Black Friday shopping at about 1:45 am .
Also stemming from Black Friday unruliness in 2011, 73-year old greeter Jan Sullivan was fired from a Tampa area Wal-Mart after she was shoved by a Black Friday shopper. Sullivan alleges that when she attempted to stop an unnamed woman from exiting through a door where exits were not being permitted, the woman pushed her. Sullivan claims that as she fell, she instinctively tried to grab onto the woman to keep from falling. Since Wal-Mart employees are not allowed to touch customers, Sullivan was then fired. The story has been a source of some controversy for Wal-Mart and garnered much community support for Sullivan, including media coverage and at least two Indiegogo fundraisers were launched to support her financially after the incident.
On Black Friday in 2013, a person in Las Vegas who was carrying a big-screen TV home from a Target store on Thanksgiving was shot in the leg as he tried to wrestle the item back from a robber who had just stolen it from him at gunpoint.In Romeoville IL, a police officer shot a suspected shoplifter driving a car that was dragging a fellow officer at a Kohl’s department store. The suspect and the dragged officer were treated for shoulder injuries. Three people were arrested.
At the Franklin Mills Mall in Pennsylvania a fight was caught on camera in which a woman was taken to the ground. The video also caught a separate possibly related fight happening simultaneously.
The infamous violence was parodied in the trilogy of South Park episodes about the Black Friday sales, where the shoppers became blood-thirsty as the percentage continued to be lowered for how much they would pay if they were the first lot inside. Practically everyone who was outside the mall for the sales was somehow killed, leaving a lot of carnage inside the mall.
Black Friday Tid Bits
Black Friday Maps
Black Friday Schedules
Black Friday Lines
Black Friday and Thanksgiving Day
Cyber Monday and Black Friday
According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.
Black Friday Internationally
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